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Developing Business Strategies
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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USD5,22 (aprox. 4,48 EUR) USPS Media MailTM.
Ubicado en: Richmond Hill, Georgia, Estados Unidos
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Entrega prevista entre el mar. 14 oct. y el lun. 20 oct.
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N.º de artículo de eBay:267350279075
Características del artículo
- Estado
- ISBN
- 9780471064114
Acerca de este producto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471064114
ISBN-13
9780471064114
eBay Product ID (ePID)
883555
Product Key Features
Edition
6
Book Title
Developing Business Strategies
Number of Pages
352 Pages
Language
English
Topic
Marketing / General, Strategic Planning
Publication Year
2001
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
19.3 Oz
Item Length
9.2 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2001-024901
Dewey Edition
21
Dewey Decimal
658.4/012
Edition Description
Revised edition
Table Of Content
PART I: INTRODUCTION AND OVERVIEW. 1. Business Strategy: The Concept and Trends in Its Management. 2. Strategic Market Management: An Overview. PART II: STRATEGIC ANALYSIS. 3. External and Customer Analysis. 4. Competitor Analysis. 5. Market Analysis. 6. Environmental Analysis and Strategic Uncertainty. 7. Internal Analysis. PART III: ALTERNATIVE BUSINESS STRATEGIES. 8. Obtaining a Sustainable Competitive Advantage. 9. Differentiation Strategies. 10. Cost, Focus, and the Preemptive Move. 11. Strategic Positioning. 12. Growth Strategies: Penetration, Product-Market Expansion, Vertical Integration, and the Big Idea. 13. Diversification. 14. Strategies in Declining and Hostile Markets. 15. Global Strategies. PART IV: IMPLEMENTATION. 16. Implementation. Appendix: Planning Forms. Index.
Synopsis
"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." Robert L. Joss, Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: ∗ A new chapter on strategic positioning ∗ Many new illustrative examples from BtoB, hightech, and the Internet ∗ Increased focus on global leadership and global brand management ∗ Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go., "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike. " -- Robert L., "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss , Dean of the Graduate School of Business, Stanford University A successful business strategy enables managers to provide organizational vision, monitor and understand a dynamic business environment, generate creative strategic options in response to environmental changes, and base every business effort on sustainable competitive advantages. Developing Business Strategies provides the knowledge and understanding needed to generate and implement such a strategy. This fully revised and updated edition of David Aaker's highly influential strategic manual offers copious new information on important emerging business topics. Numerous new and revised sections cover such critical areas as the big idea, knowledge management, the customer as an active partner, creative thinking, distinguishing fads from trends, forecasting technologies, alliances, design as strategy, downstream business models, and more. Other important new features of this comprehensive guide include: A new chapter on strategic positioning Many new illustrative examples from B-to-B, high-tech, and the Internet Increased focus on global leadership and global brand management Using the Internet to develop and support business strategies For managers who need to develop and implement effective, responsive business strategies that keep the organization competitive through changing business conditions, Developing Business Strategies, Sixth Edition is the way to go., "Developing Business Strategies" Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und überarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber für die Strategieplanung im Unternehmen.
LC Classification Number
HD30.28.A23 2001
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- i***0 (43)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaArrived perfectly as described. Packed well, unlike other sellers. Great seller response to request and speedy delivery. Great experience. Value was also really good. Fair pricing on item and shipping cost.
- a***a (382)- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe seller needs to do better! 1) Seller shipped these in a box WAY TOO SMALL, which deformed them… made them lose shape & everybody knows NOT to do this (that’s why shoes come with shoe trees) 2) Seller is very good at taking his product sales pictures because the shoe did not come looking as nice as in his sales pictures which is a bit disingenuous! They had scuff marks & a stain that you cannot see in the pictures. So between that & being deformed I had to return. His communication is good.Respuesta de 1guiltypleasure- Votos a los que ha respondido el vendedor 1guiltypleasure.- Votos a los que ha respondido el vendedor 1guiltypleasure.Shoes were not deformed they are soft leather, and shoes are not sold with shoe trees the dark area on shoe is shown in my pics nothing is hidden the shoes are in great shape. although I did need to clean them again, they were returned dirty and worn what I don't understand if they were so bad why did you wear them for 2 weeks before returning them.
ONE GUILTY PLEASURE
97,1% de votos positivos•1,2 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Categorías populares de esta tienda
Votos de vendedor (469)
- a***s (60)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI've seen some less than positive feedback about this seller but I found the item to be exactly as described and sent in quality packaging. Seller offered me excellent value and extremely fast shipping. I could not be happier with my purchase and the sellers communication!
- i***0 (43)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaArrived perfectly as described. Packed well, unlike other sellers. Great seller response to request and speedy delivery. Great experience. Value was also really good. Fair pricing on item and shipping cost.
- a***a (382)- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe seller needs to do better! 1) Seller shipped these in a box WAY TOO SMALL, which deformed them… made them lose shape & everybody knows NOT to do this (that’s why shoes come with shoe trees) 2) Seller is very good at taking his product sales pictures because the shoe did not come looking as nice as in his sales pictures which is a bit disingenuous! They had scuff marks & a stain that you cannot see in the pictures. So between that & being deformed I had to return. His communication is good.Respuesta de 1guiltypleasure- Votos a los que ha respondido el vendedor 1guiltypleasure.- Votos a los que ha respondido el vendedor 1guiltypleasure.Shoes were not deformed they are soft leather, and shoes are not sold with shoe trees the dark area on shoe is shown in my pics nothing is hidden the shoes are in great shape. although I did need to clean them again, they were returned dirty and worn what I don't understand if they were so bad why did you wear them for 2 weeks before returning them.