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Florida Book Traders
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Ubicado en: Lithia, Florida, Estados Unidos
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Estado
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección. Ver todas las definiciones de estadose abre en una nueva ventana o pestaña
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“Paperback--excellent condition”
Book Title
Transmedia Marketing: From Film and TV to Games and Digital Media
ISBN
9780415716116

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Product Identifiers

Publisher
Routledge
ISBN-10
041571611X
ISBN-13
9780415716116
eBay Product ID (ePID)
18038307574

Product Key Features

Number of Pages
450 Pages
Language
English
Publication Name
Transmedia Marketing : from Film and TV to Games and Digital Media
Subject
Film / General, Marketing / General, Media Studies, Digital Media / General, Film & Video
Publication Year
2015
Type
Textbook
Author
Anne Zeiser
Subject Area
Art, Computers, Performing Arts, Social Science, Business & Economics
Series
American Film Market Presents Ser.
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
34.5 Oz
Item Length
9.2 in
Item Width
7.5 in

Additional Product Features

Intended Audience
College Audience
LCCN
2014-035112
Dewey Edition
23
Reviews
"Creatives, business execs, and marketers alike will devour this book's clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it." - Linda Reisman, Producer, Jeepers Creepers ; Affliction ; The Danish Girl "Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I've seen. There is more than a little bit of secret sauce contained in this book." - Jeff Gomez, CEO, Starlight Runner Entertainment, "Creatives, business execs, and marketers alike will devour this book's clear guidance and real-world examples of how to shape a project so audiences will love it, participate in it, and share it." - Linda Reisman, Producer, Jeepers Creepers ; Affliction ; The Danish Girl "Anne Zeiser has a unique understanding of the vital role that narrative plays in connecting a mass audience with your content or brand, and her advice for how to close that circuit is some of the best I've seen. There is more than a little bit of secret sauce contained in this book." - Jeff Gomez, CEO, Starlight Runner Entertainment; Transmedia Producer, Avatar, Pirates of the Caribbean , Transformers , The Amazing Spider-Man , Teenage Mutant Ninja Turtles, Halo , Hot Wheels
Illustrated
Yes
Dewey Decimal
302.23068/8
Table Of Content
Acknowledgements/Preface; Chapter 1 - Media Makers = Media Marketers; Chapter 2 - Be Transmedia; Chapter 3 - Harness Your Inner Marketer; Chapter 4 - The Marketing Plan; Chapter 5 - Know Your Media Project; Chapter 6 - Research to Win; Chapter 7 - Audience, Audience, Audience; Chapter 8 - Goals and Objectives; Chapter 9 - Branding; Chapter 10 - What's in a Name?; Chapter 11 - Visual and Aural Identity; Chapter 12 - Positioning and Messaging; Chapter 13 - The Project Launch; Chapter 14 - Media Relations; Chapter 15 - Press Materials; Chapter 16 - Media Events; Chapter 17 - Markets, Festivals, and Trade Events; Chapter 18 - Awards; Chapter 19 - Strategic Partners; Chapter 20 - The Art of Art; Chapter 21 - The Open and Title Sequence; Chapter 22 - Trailers, Promos, and Sizzlers; Chapter 23 - The Media Plan; Chapter 24 - Advertising Creative; Chapter 25 - Advertising Context; Chapter 26 - Online and On-the-go Marketing; Chapter 27 - The Social Screen; Chapter 28 - Interactive Content and Marketing; Chapter 29 - Media-fueled Social Impact; Chapter 30 - Measuring Outcomes; Chapter 31 - Transmedia Marketing Case Studies; Chapter 32 - Market It!
Synopsis
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project., Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo , and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing , you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project., Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms - harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You'll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you'll learn first-hand how to execute your plan's publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms - The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pok mon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches - A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo , and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms - film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing , you'll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
LC Classification Number
P96.M36Z45 2015

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Florida Book Traders

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Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Florida Book Traders is a Florida based, internet only book store that has been online for the past twenty years. We are mainly a used book seller, with a few new items sprinkled in here and there. ...
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