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VINTAGE: CALIFORNIA WINE LABELS OF THE 1930s by Marie Silva (2016 PB){V8}
USD12,50
Aproximadamente10,68 EUR
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Nuevo
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Envío:
Gratis USPS Media MailTM.
Ubicado en: Oakville, Connecticut, Estados Unidos
Entrega:
Entrega prevista entre el mar. 19 ago. y el lun. 25 ago. a 94104
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No se aceptan devoluciones.
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N.º de artículo de eBay:267180528804
Características del artículo
- Estado
- ISBN
- 9781597143493
Acerca de este producto
Product Identifiers
Publisher
Heyday
ISBN-10
1597143499
ISBN-13
9781597143493
eBay Product ID (ePID)
246894008
Product Key Features
Book Title
Vintage : California Wine Labels of the 1930s
Number of Pages
120 Pages
Language
English
Publication Year
2016
Topic
Beverages / Alcoholic / Wine, Graphic Arts / Branding & Logo Design
Illustrator
Yes
Genre
Design, Cooking
Format
Trade Paperback
Dimensions
Item Weight
0.4 Oz
Item Length
7 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
LCCN
2016-946105
Dewey Edition
23
Dewey Decimal
641.2/2
Synopsis
Two new books, Vintage: California Wine Labels of the 1930s and Well Aged: California Whiskey and Spirits Labels of the 1930s , illuminate a near-forgotten artisanal legacy tucked among the archives of the California Historical Society's Kemble Collections on Western Printing and Publishing. In the midst of the Great Depression, hundreds of thousands of bottles of mass-manufactured, highly alcoholic wines and liquors invoked fantasies of the good life--due in no small part to their inebriating contents, but also aided by exquisite labels produced on an industrial scale by the anonymous designers working for the Lehmann Printing and Lithographing Company of San Francisco. Mass production does not typically correlate with the finest quality, but the Lehmann factory defied expectations: working within a house style defined by vivid hues, adventurous lettering, and Art Deco sensibility, these labels exhibited a seemingly inexhaustible creativity executed at the highest standards of craftsmanship. And as much as the labels advertised a particular brand, they also marketed the myth of California. The Lehmann artists frequently employed images of a romanticized past, whether medieval or Mission era, to brand the product as the fruit of an idyllic paradise free from the ills of history or even contemporary anxieties. It is perhaps no surprise, then, that the beautiful labels gathered in Vintage and Well Aged reveal startling contrasts to--and similarities with--today's design-driven culture., A treasure from the archives of Caifornia Historical Society that treats us to the imaginative wine labels of the postProhibition era
LC Classification Number
TP548.5.L32V56 2016
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