Automobile Design Graphics / Jim Donnelly / Steven Heller / TASCHEN Hardcover

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“Packed in a BOX with cardboard backing and padding. (See Photos)! Pages: not written on, clean, ...
Signed
No
Narrative Type
Nonfiction
Personalized
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Inscribed
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ISBN
9783822853719

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Product Identifiers

Publisher
Taschen
ISBN-10
3822853712
ISBN-13
9783822853719
eBay Product ID (ePID)
117121204

Product Key Features

Book Title
Automobile Design Graphics
Number of Pages
368 Pages
Language
English
Publication Year
2016
Topic
Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, General, Advertising & Promotion, Automotive
Illustrator
Yes
Genre
Design, Technology & Engineering, Business & Economics
Author
Jim Donnelly, Steven Heller
Format
Hardcover

Dimensions

Item Height
1.4 in
Item Weight
86 Oz
Item Length
12.8 in
Item Width
10.2 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
Reviews
These 20th-century brochures were more than manuals-they offered stunning fantasies that reveal the intensity of American car culture., Automobile Design Graphics [...] tells the story of a vision of the American Dream made real through steel and chrome., The book gives a fascinating insight into how car buyers' desires have developed over the course of eight decades - as well as offering a feast of visionary artwork., Testament to a bygone era when cars inspired dreams, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados., ...unique specimens of how car buyers' desires have changed over the years, illustrated by the best American illustration and graphic design of the last century.
Dewey Decimal
629.2220222
Edition Description
Multilanguage edition
Synopsis
With specs, swatches, paint chips, and some of the best design and illustration around, 20th-century car sales brochures were sumptuous masterpieces of collateral advertising. For the first time, Automobile Design Graphics brings together over 500 reproductions from these rare brochures, from the obscure Tucker and Ajax to the iconic General..., In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs--hence specimens of antique and vintage car brochures are rare collector's items today. Frequently overlooked in design and automotive histories, this ephemera offers a lucid mirror image of tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, Chrysler), the visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century. Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike., In the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a crucial item that extolled the virtue of the cars: the brochure. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs-hence specimens of antique and vintage car brochures are rare collector's items today. Frequently overlooked in design and automotive histories, this ephemera offers a lucid mirror image of tastes, consumerism, and buying habits since the dawn of the automobile. Automobile Design Graphics presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. From the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, Chrysler), the visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not only some of the finest cars, but also some of the best illustration and graphic design of the 20th century. Ancillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian Jim Donnelly and preeminent design historian Steven Heller. Testament to a bygone era when cars were, quite simply, the stuff dreams were made of, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.
LC Classification Number
TL15

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