The Chaos Scenario Amid the Ruins of Mass Media Choice for Business Bob Garfield

Never Enough Books 65
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N.º de artículo de eBay:256949873187

Características del artículo

Estado
Como nuevo: Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con ...
Book Series
Amid the Ruins of Mass Media Choice for Business
Ex Libris
No
Narrative Type
Nonfiction
Original Language
English
Intended Audience
Adults
Inscribed
No
Regional Cuisine
Not a Cookbook
Edition
First Edition
Personalize
No
Type
Manual
Special Attributes
Trade Paperback
Features
Trade Paperback
Country/Region of Manufacture
Unknown
Subjects
Business, Economics & Industry
ISBN
9780984065103

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Product Identifiers

Publisher
Stielstra Publishing
ISBN-10
0984065105
ISBN-13
9780984065103
eBay Product ID (ePID)
128765320

Product Key Features

Publication Year
2009
Book Title
Chaos Scenario : Amid the Ruins of Mass Media, the Choice for Business Is Stark: Listen or Perish
Topic
Media Studies, Digital Media / General, General, Telecommunications, E-Commerce / General (See Also Computers / Electronic Commerce)
Number of Pages
294 Pages
Language
English
Illustrator
Yes
Genre
Computers, Technology & Engineering, Social Science, Business & Economics
Author
Bob Garfield
Format
Trade Paperback

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
TitleLeading
The
Dewey Decimal
384.3
Synopsis
What happens when the old mass media/mass marketing model collapses and the Brave New World is unprepared to replace it? In this fascinating, terrifying, instructive and often hilarious book, Bob Garfield of NPR and Ad Age, chronicles the disintegration of traditional media and marketing but also travels five continents to discover how business can survive--and thrive--in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.

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Never Enough Books 65

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