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Market Response Models: Econometric and Time Series Analysis (Hanssens et al.)
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N.º de artículo de eBay:236457008634
Características del artículo
- Estado
- Pages
- 502
- Publication Date
- 2001-03-31
- Book Title
- Market Response Models: Econometric and Time Series Analysis
- Edition Number
- 2
- ISBN
- 9780792378266
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Product Identifiers
Publisher
Springer
ISBN-10
0792378261
ISBN-13
9780792378266
eBay Product ID (ePID)
1840203
Product Key Features
Number of Pages
Xiv, 502 Pages
Publication Name
Market Response Models : Econometric and Time Series Analysis
Language
English
Subject
Marketing / General, Probability & Statistics / Time Series, Forecasting
Publication Year
2001
Features
Revised
Type
Textbook
Subject Area
Mathematics, Business & Economics
Series
International Series in Quantitative Marketing Ser.
Format
Hardcover
Dimensions
Item Weight
70.2 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
00-054610
Dewey Edition
21
Series Volume Number
12
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
658.8/015195
Edition Description
Revised edition
Table Of Content
Response Models for Marketing Management.- Markets, Data, and Sales Drivers.- Market Response in Stationary Markets.- Design of Static Response Models.- Design of Dynamic Response Models.- Parameter Estimation and Model Testing.- Market Response in Evolving Markets.- Single Marketing Time Series.- Multiple Marketing Time Series.- Solving Marketing Problems with ETS.- Empirical Findings and Managerial Insights.- Making Marketing Plans and Sales Forecasts.- Conclusion.- Implementation.
Synopsis
From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management., From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It's not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
LC Classification Number
HF5410-5417.5
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Bearyniceday
100% de votos positivos•3,8 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (1.949)
- a***h (119)- Votos emitidos por el comprador.Mes pasadoCompra verificadaShipping was fast, USPS damaged the outer box packed good enough didn’t harm kit, as described kit box is warm but the kit is sealed and good shape, Good price for this kit.
- e***e (588)- Votos emitidos por el comprador.Mes pasadoCompra verificadaItem received as described. Good packaging, fast shipping, good trade! Would buy from again. A++++
- e***o (118)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaquick shipper !! order arrived just as described in secure and neat packaging thank you!