Escaping the Build Trap: How Effective Product Management Creates Real Value by

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Book Title
Escaping the Build Trap: How Effective Product Management Creates
ISBN
9781491973790
Categoría

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Product Identifiers

Publisher
O'reilly Media, Incorporated
ISBN-10
149197379X
ISBN-13
9781491973790
eBay Product ID (ePID)
7038676092

Product Key Features

Number of Pages
197 Pages
Publication Name
Escaping the Build Trap : How Effective Product Management Creates Real Value
Language
English
Publication Year
2018
Subject
Marketing / General, Project Management, Personal Success, Customer Relations, New Business Enterprises, Production & Operations Management
Type
Textbook
Subject Area
Business & Economics
Author
Melissa Perri
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
10.4 Oz
Item Length
8.9 in
Item Width
7.2 in

Additional Product Features

Intended Audience
Scholarly & Professional
Illustrated
Yes
Synopsis
To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company's vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
LC Classification Number
HF5415.15

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