Essentials of Health Care Marketing by Eric N. Berkowitz (2016, Paperback) NEW

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N.º de artículo de eBay:236159454360
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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
ISBN
9781284094312
Categoría

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Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1284094316
ISBN-13
9781284094312
eBay Product ID (ePID)
224480114

Product Key Features

Number of Pages
592 Pages
Publication Name
Essentials of Health Care Marketing
Language
English
Subject
Administration, Health
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Law, Medical
Author
Eric N. Berkowitz
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9.8 in
Item Width
5.9 in

Additional Product Features

Edition Number
4
LCCN
2016-024295
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
362.1068/8
Edition Description
Revised edition
Table Of Content
PartI The Marketing Process Chapter1 The Meaning of Marketing Chapter2 Marketing Strategy Chapter3 The Environment of Marketing Strategy PartII Understanding the Consumer Chapter4 Buyer Behavior Chapter5 Marketing Research Chapter6 Market Segmentation Chapter7 Developing Customer Loyalty PartIII The Marketing Mix Chapter8 Product Strategy Chapter9 Price Chapter10 Distribution Chapter11 Promotion Chapter12 Advertising Chapter13 Sales and Sales Management Chapter14 Controlling and Monitoring AppendixA A Sample Business Planning Manual AppendixB Glossary
Synopsis
The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation., New Fifth Edition of Essentials of Health Care Marketing coming in March 2021. The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
LC Classification Number
RA410.56

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