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Polling and the Public: What Every Citizen Should Know by Asher, Herbert
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Ubicado en: Columbia, Missouri, Estados Unidos
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N.º de artículo de eBay:236059581404
Última actualización el 27 sep 2025 18:00:27 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Polling and the Public: What Every Citizen Should Know
- ISBN
- 9781506352428
Acerca de este producto
Product Identifiers
Publisher
CQ Press
ISBN-10
1506352421
ISBN-13
9781506352428
eBay Product ID (ePID)
228715808
Product Key Features
Number of Pages
360 Pages
Publication Name
Polling and the Public : What Every Citizen Should Know
Language
English
Subject
Political Process / General, Sociology / General, American Government / General
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Political Science, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
16.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2016-010218
Dewey Edition
22
Reviews
I've used Polling and the Publicfor several years in my courses. The book is pitched perfectly for the undergraduate reader: the concepts are clearly explained, the examples are memorable, and the comics engage students' interest. As a political science professor, I also appreciate the way in which Asher addresses how polling fits into bigger questions about democracy., Asher's Polling and the Public has been a mainstay in public opinion courses for the last two decades. This is not an accident. It is unrivaled as an introductory guide to the foundations of measuring and understanding public opinion. This latest edition does not disappoint. Students will continue to get Asher's straightforward and clear approach that includes all the new developments in polling and public opinion., Polling and the Publicis essential reading for any course on public opinion or survey research methods. My students have found Ashers lively writing style to be an engaging introduction to complex ideas, from survey sampling to the nature and measurement of attitudes. And just as important for the study of politics, Asher introduces students to broader theories about the place of polling within democratic governing institutions. Asher covers the art and science of polling, while providing students with a foundation of knowledge to understand current controversies in public opinion research., Polling the Publicbrings a wonderful sense of humor that would incite my students to talk about it during their next class period. It is very straightforward in manner, not reliant on jargon, and accessible to undergraduates and grad students who haven't had many classes in public opinion. This book's straightforward approach is useful to instructors by providing a thorough introduction to the complexities and nuances of the field., Polling the Publicis enjoyable to read and quite accessible. Students don't need to have a course in statistics to understand the material, which makes it particularly useful for those with varied academic backgrounds. Polling the Publicis perfect for students who are interested in learning about all aspects of polling, from sampling to the interpretation of results. They will also benefit from the books excellent discussions of the critical benefits and drawbacks of polling as a way of measuring public opinion. The book is well written and uses current and attention-grabbing examples., "Asher's Polling and the Public has been a mainstay in public opinion courses for the last two decades. This is not an accident. It is unrivaled as an introductory guide to the foundations of measuring and understanding public opinion. This latest edition does not disappoint. Students will continue to get Asher's straightforward and clear approach that includes all the new developments in polling and public opinion." -- Jason Gainous, Ph.D. "I've used Polling and the Public for several years in my courses. The book is pitched perfectly for the undergraduate reader: the concepts are clearly explained, the examples are memorable, and the comics engage students' interest. As a political science professor, I also appreciate the way in which Asher addresses how polling fits into bigger questions about democracy." -- Travis N. Ridout "Polling the Public is enjoyable to read and quite accessible. Students don't need to have a course in statistics to understand the material, which makes it particularly useful for those with varied academic backgrounds. Polling the Public is perfect for students who are interested in learning about all aspects of polling, from sampling to the interpretation of results. They will also benefit from the book's excellent discussions of the critical benefits and drawbacks of polling as a way of measuring public opinion. The book is well written and uses current and attention-grabbing examples." -- Jennifer Bachner "Polling and the Public is essential reading for any course on public opinion or survey research methods. My students have found Asher's lively writing style to be an engaging introduction to complex ideas, from survey sampling to the nature and measurement of attitudes. And just as important for the study of politics, Asher introduces students to broader theories about the place of polling within democratic governing institutions. Asher covers the art and science of polling, while providing students with a foundation of knowledge to understand current controversies in public opinion research." -- H. Whitt Kilburn "Polling the Public brings a wonderful sense of humor that would incite my students to talk about it during their next class period. It is very straightforward in manner, not reliant on jargon, and accessible to undergraduates and grad students who haven't had many classes in public opinion. This book's straightforward approach is useful to instructors by providing a thorough introduction to the complexities and nuances of the field." -- Justin Wedeking
Illustrated
Yes
Dewey Decimal
303.3/80973
Edition Description
Revised edition
Table Of Content
PrefaceChapter 1: Polling and the Public The Importance of Polls The Pervasiveness of Polls Commissioned Polls FRUGging, SUGging, and Pseudopolls The Citizen as a Consumer of Polls Citizens Views of Polls Polling and Democracy ExercisesChapter 2: The Problem of Nonattitudes An Example of Nonattitudes The Use of Screening Questions Nonattitudes and the Middle Position in Survey Questions Response Instability and Nonattitudes Implications for Democracy and Public Policy Conclusion ExercisesChapter 3: Wording and Context of Questions Question Wording Question Order and Context Order, Context, and Visual Effects in Self-Administered Surveys An Extended Example Conclusion ExercisesChapter 4: Sampling Techniques Nonprobability Sampling Sampling Designs Sample Size and Sampling Error Total Versus Actual Sample Size Response Rates Weighting the Sample Two Extended Examples Conclusion ExercisesChapter 5: Interviewing and Data Collection Procedures Methods of Collecting Polling Information Interviewer Effects in Public Opinion Polling Internet Polling Conclusion ExercisesChapter 6: The Media and the Polls Standards for Reporting Results Substantive Interpretation of Polls Media, Polls, and the News Reporting Emphasis Conclusion ExercisesChapter 7: Polls and Elections Sponsors of Election Polls Types of Election Polls Uses of Polls by Candidates Polls in the Presidential Selection Process When and Why Election Predictions Are Wrong How Preelection Polls Affect Voters Conclusion ExercisesChapter 8: Analyzing and Interpreting Polls Choosing Items to Analyze Examining Trends with Polling Data Examining Subsets of Respondents Interpreting Poll Results When Polls Conflict and When Polls Surprise: Some Final Thoughts ExercisesChapter 9: Polling and Democracy How to Evaluate Polls: A Summary Polls and Their Effect on the Political System Conclusion ExerciseWebsitesReferencesIndex
Synopsis
Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling., This trusted, brief guide helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation., Fully updated with new data and scholarship, the Ninth Edition examines the 2014 midterm elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling. It also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse.
LC Classification Number
HM1236.A75 2017
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textbooks_source
99,4% de votos positivos•254 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (42.369)
- j***b (107)- Votos emitidos por el comprador.Mes pasadoCompra verificadaA+++++ Seller! Professor's syllabus listed the wrong book for the course, and told us of the mistake the first day of class. Contacted seller textbooks_source ASAP, and they were able to stop and refund the first order. I then purchased this textbook as the correct book for the course. Textbook received as described. This is a great seller. I would (and did) purchase from again. A++++++!!!!!!!
- _***i (78)- Votos emitidos por el comprador.Mes pasadoCompra verificadaI needed this for a class I am enrolled in and the seller delivered with amazing results for a unbeatable price. Normal price point was way over my budget and I am so happy I found this seller. Item arrived on time and packaged with care. Came exactly as described without any damage or defects. Will purchase from seller again for next course!
- l***l (60)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)