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Product Identifiers

PublisherColumbia University Press

ISBN-100231194269

ISBN-139780231194266

eBay Product ID (ePID)13050026507

Product Key Features

Book TitleExperiencing Design : the Innovator's Journey

Number of Pages296 Pages

LanguageEnglish

Publication Year2021

TopicDecision-Making & Problem Solving, Product, Economics / General, Management

IllustratorYes

GenreDesign, Business & Economics

AuthorJessica Eldridge, Jeanne Liedtka, Karen Hold

FormatHardcover

Dimensions

Item Height0.1 in

Item Weight28.9 Oz

Item Length0.9 in

Item Width0.9 in

Additional Product Features

Intended AudienceTrade

LCCN2020-058119

ReviewsGoing beyond tools and processes, the inner evolution of a design thinker is well captured in the compelling new book spearheaded by design thinking guru Jeanne Liedtka. This must-read book charts the abilities and emotional evolution of design thinkers in their quest for innovation., As Design Thinking gains in popularity, it risks being reduced to a set of rote steps that users naively assume if followed will magically produce a fabulous solution. In Experiencing Design, long-time design theorist Jeanne Liedtka and her co-authors argue persuasively that the design thinker, not a particular set of steps, is the key to design thinking effectiveness. With thoroughness and clarity, they lead the reader through the experiential journey a design thinker must take to achieve the desired breakthrough solutions., Just when the world needs to up the innovation ante, here is the code to transform yourself, your team or your whole organization. A true landmark book rooted in Design Thinking - meticulously evidenced, easy to read, and above all actionable for front-line change agents, CEO's, HR's and everyone in between. I guarantee much nodding and many an aha-moment. Better still, you'll finish with your own personal profile and plan!, Looking for a practical guide on how to cultivate and integrate an enterprising spirit into any enterprise? Experiencing Design will show you, step-by-step, how to unleash the innate creativity that resides in all of us and channel it towards a purpose-led outcome. I believe this book has come at a critical moment in time as we stand on the threshold of the 5th Industrial Revolution. A marvelous read based on sound research that provides useful insights and ultimately proves that - surprise, surprise - innovation begins with us. I'm recommending Experiencing Design to everyone in my company to read and relish., Looking for a practical guide on how to cultivate and integrate an enterprising spirit into any enterprise? Experiencing Design will show you step-by-step how to unleash the innate creativity that resides in all of us and channel it toward a purpose-led outcome. It is a marvelous read based on sound research. I'm recommending Experiencing Design to everyone in my company to read and relish., This is an amazing book. It is not just another design thinking "how-to" guide. Experiencing Design is about you--how embracing design thinking as a way of being will transform the way you see, approach, and navigate the digital age. Experiencing Design is a liberating journey: it will enhance your cognitive, emotional, and behavioral abilities to think, explore, discover, create, listen, and collaborate in order to experience the joy and wonder of life more often., Just when the world needs to up the innovation ante, here is the code to transform yourself, your team, or your whole organization. A true landmark book rooted in design thinking--meticulously evidenced, easy to read, and, above all, actionable for frontline change agents, CEOs, and everyone in between. I guarantee much nodding and many an aha moment. Better still, you'll finish with your own personal profile and plan!, Liedtka, Hold, and Eldridge make the case for how the transformation of individuals through design thinking is actually how it changes individuals and allows them to make greater innovations. The focus on how the process transforms those who use it is a unique and needed contribution to the broader literature., Experiencing Design is a must-read for anyone seeking to build more change-ready and adaptive organizations. Jeanne Liedtka and her team have effectively unlocked the secret to not only developing, but also assessing the behaviors and mindsets that are essential for success in a fast-changing world.

Dewey Edition23

Dewey Decimal658.4063

Table Of ContentPart I: Introduction 1. How Design Shapes Us as We Shape Designs 2. Why Design Thinking Works Part II: The Discovery Process 3. Immersion 4. Sensemaking 5. Alignment 6. Emergence Part III: The Testing Process 7. Imagining 8. Learning in Action 9. Putting It All Together Part IV: Different Strokes for Different Folks 10. The Driver 11. The Influencer 12. The Analyst 13. The Supporter Part V: The Destination 14. Personal Development Planning 15. Organizational Development Planning Appendices Notes Acknowledgments Index

SynopsisIndividuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey., In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation. But practiced at a superficial level, even great design tools don't go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact. Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become. Individuals become design thinkers by experiencing design. Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization. For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams. Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development. Ultimately, innovators need to be someone new to create something new. This book shows you how to use design thinking to make this happen.

LC Classification NumberHD45.L476 2021