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The New Marketing: How to Win in - Paperback, by Burgess Cheryl; Burgess - Good
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N.º de artículo de eBay:235821479914
Características del artículo
- Estado
- Book Title
- The New Marketing: How to Win in the Digital Age
- ISBN
- 9781526490100
Acerca de este producto
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1526490102
ISBN-13
9781526490100
eBay Product ID (ePID)
6038387011
Product Key Features
Number of Pages
288 Pages
Publication Name
New Marketing : How to Win in the Digital Age
Language
English
Publication Year
2020
Subject
Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, Commerce
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
17 Oz
Item Length
9.8 in
Item Width
6.8 in
Additional Product Features
Intended Audience
College Audience
Reviews
Seismic shifts and accelerating technological change are reshaping marketing. This book arms MBA students and marketers with the knowledge they need to dive confidently into the future. -- David Aaker, Vice Chairman of Prophet, and American Marketing Association of New York inductee to the Marketing Hall of Fame (R) In this new world, there will be a huge change to how brands and marketers have to operate. Put differently: data in, branding out. This is an essential read for those interested in building brands from the inside out. -- Daniel Binns In every industry, the old is going away faster than the new can replace it - marketing included! The New Marketing fills the gap with a breakthrough toolkit that will help marketing students and professionals succeed and become change makers. -- Beth Comstock The transformation of the digital landscape has made nearly every marketing textbook obsolete. But in this one, you can learn what's really happening now, from people who are researching and practicing at the bleeding edge. -- Zoe Chance The New Marketing provides important and timely information for a new generation of MBA students in this evolving world of marketing technology. -- Lei Lei The New Marketing disrupts outdated marketing education by empowering students and professionals with the knowledge to help them own the future. -- Dan Schawbel How do you help marketing students in a time when everything is changing so fast? You look into the future. The authors do just that. They have authored a future-forward textbook that helps students learn how to succeed now. -- Brian Solis The gap between marketing practice and marketing education has never been more pronounced, as the advertising, marketing and brand industry transforms at breakneck speed. There is an unprecedented need for a textbook that addresses the changes and offers to MBA students the most updated and thorough look at what they need to learn now to achieve in today's-and tomorrow's-radically different digital landscape. This book delivers. -- Jenny Rooney This is a must-read book for the modern marketer who wants to understand and successfully navigate the fast moving digitally networked marketing landscape of today. -- Sengun (Shen) Yeniyurt A masterclass in modern marketing. -- Terry Young, Seismic shifts and accelerating technological change are reshaping marketing. This book arms MBA students and marketers with the knowledge they need to dive confidently into the future.
TitleLeading
The
Dewey Edition
23
Dewey Decimal
658.872
Table Of Content
Foreword by Jonah BergerIntroductionPart 1: Marketing Transformation in a Digital WorldChapter 1: Challenges Facing the New Marketing OrganizationChapter 2: Seeing Real-Time into the Consumer's MindChapter 3: Architecting Data-Driven Buyer PersonasChapter 4: Personalizing the Customer Journey and Activating Brand PurposePart 2: Building the Content Marketing Supply ChainChapter 5: Designing Experiences to WOW CustomersChapter 6: Winning with Content Marketing and StorytellingChapter 7: Disrupting the Content Distribution MixPart 3: Connecting Through New Channels and Developing Your Personal BrandChapter 8: Engaging Social Employees, Influencers and Generation ZChapter 9: Unlocking the Power of YouPart 4: Bringing the Future into FocusChapter 10: The New Integrated Marketing Strategy: Brand Choreography®Chapter 11: Data In, Branding OutChapter 12: The Future: Coming Faster Than You ThinkAfterword by Kevin Randall
Synopsis
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can't predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful., The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
LC Classification Number
HF5415.1265
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GrubbsRetroRewind
96,6% de votos positivos•3,5 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (895)
- 2***s (129)- Votos emitidos por el comprador.Mes pasadoCompra verificadaonly issue i had was no communication,other then that , item was shipped in timely manner,package was good,as described ,great value ,A+++ item.
- 9***3 (37)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaAlthough it took forever to come due to the snow storms, I received my package and was pleasantly surprised. I love all the pieces and it was well worth the wait. They came as described and in great condition. Great value for the cost. The seller also helped locate the package when it was delayed. Good communication.11 Mixed Lot Of Women's Lululemon Clothing Activewear *No Size Tag* Tops (#235889318054)
- s***r (20)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem and experience with the seller was great! Usps was taking forever but seller came to the rescue and opened a missing mail report and got the package on the right track. 10/10 experience would recommend this seller.