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Pitch, Tweet, or Engage on the Street by Alaimo, Kara
USD65,86
Aproximadamente56,84 EUR
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Envío:
Gratis USPS Media MailTM.
Ubicado en: Columbia, Missouri, Estados Unidos
Entrega:
Entrega prevista entre el jue. 7 ago. y el mié. 13 ago. a 94104
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
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N.º de artículo de eBay:235790509131
Última actualización el 24 jul 2025 21:43:07 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780367188528
Acerca de este producto
Product Identifiers
Publisher
Routledge
ISBN-10
036718852X
ISBN-13
9780367188528
eBay Product ID (ePID)
19050071329
Product Key Features
Book Title
Pitch Tweet or Engage on the Street
Publication Year
2020
Topic
Sociology / General
Number of Pages
420 Pages
Language
English
Illustrator
Yes
Genre
Social Science
Format
Trade Paperback
Additional Product Features
LCCN
2020-022074
Dewey Edition
23
Dewey Decimal
659.2
Synopsis
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
LC Classification Number
HM1221.A483 2017
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textbooks_source
99,2% de votos positivos•249 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (39.830)
- l***l (54)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- b***r (58)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)
- b***c (572)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBook lacked dustcover (which is okay for good but not mentioned in the listing, which showed a dust cover) but had stickers that would not come off on the actual cover of the book (which is not okay) - careless damage that could have been avoided. However, the seller proactively refunded me without my asking, which I hadn t expected. They clearly care about customer service and doing a good job. They ve earned my trust and another chance.Respuesta de textbooks_source- Votos a los que ha respondido el vendedor textbooks_source.- Votos a los que ha respondido el vendedor textbooks_source.We are very sorry for the inconvenience!