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Fire in the Machine : Driving Entrepreneurial Innovation in Large CPG Organizations by Jonathan Tofel and Carolina Sasson (2022, Trade Paperback)
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Publication Date: 9/20/2022. Your source for quality books at reduced prices. Condition Guide. Item Availability.
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Product Identifiers
PublisherLioncrest Publishing
ISBN-101544530161
ISBN-139781544530161
eBay Product ID (ePID)11058359948
Product Key Features
Book TitleFire in the Machine : Driving Entrepreneurial Innovation in Large Cpg Organizations
Number of Pages238 Pages
LanguageEnglish
Publication Year2022
TopicEntrepreneurship, General
GenreBusiness & Economics
AuthorJonathan Tofel, Carolina Sasson
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight10.8 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceTrade
SynopsisAs an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage-one that you can leverage for incredible results. But when it comes to innovation, you can't rely on big-company strength alone. Between your company's capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth. In Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that's possible when entrepreneurial innovation is in the driver's seat.
