Contemporary Marketing (MindTap Course List) by Boone, Louis E., Kurtz, David L

textbooks_source
(41122)
Registrado como vendedor profesional
Otros artículos del vendedor
Contactar con el vendedor
USD75,37
Aproximadamente64,74 EUR
Estado:
Nuevo
Más de 10 disponibles
Respira tranquilidad. Se aceptan devoluciones.
Envío:
Gratis USPS Media MailTM.
Ubicado en: Columbia, Missouri, Estados Unidos
Entrega:
Entrega prevista entre el vie. 24 oct. y el mar. 28 oct. a 94104
Calculamos el plazo de entrega con un método patentado que combina diversos factores, como la proximidad del comprador a la ubicación del artículo, el servicio de envío seleccionado, el historial de envíos del vendedor y otros datos. Los plazos de entrega pueden variar, especialmente en épocas de mucha actividad.
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
Pagos:
    Diners Club

Compra con confianza

Garantía al cliente de eBay
Si no recibes el artículo que has pedido, te devolvemos el dinero. Más informaciónGarantía al cliente de eBay - se abre en una nueva ventana o pestaña
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:235087234439
Última actualización el 14 oct 2025 18:23:15 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Book Title
Contemporary Marketing (MindTap Course List)
ISBN
9780357461709
Categoría

Acerca de este producto

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357461703
ISBN-13
9780357461709
eBay Product ID (ePID)
18038643524

Product Key Features

Number of Pages
496 Pages
Language
English
Publication Name
Contemporary Marketing
Publication Year
2021
Subject
Marketing / General, General
Type
Textbook
Subject Area
Business & Economics
Author
Louis E. Boone, David L. Kurtz
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Weight
34.5 Oz

Additional Product Features

Edition Number
19
Intended Audience
College Audience
Dewey Edition
23/eng/20220328
Dewey Decimal
658.8
Table Of Content
Preface. Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts 12. Developing and Managing Products Part V: PRICING DECISIONS. 13. Pricing Concepts 14. Pricing Strategies Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management 16. Retailing and Direct Marketing Part VII: PROMOTIONAL DECISIONS. 17. Integrated Marketing Communications, Advertising, and Public Relations 18. Personal Selling and Sales Promotion. Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing. Appendix C: Marketing Analytics Online. Appendix: Your Career in Marketing. Glossary. Name & Company Index. Subject Index. International Index.
Synopsis
Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.

Descripción del artículo del vendedor

Información de vendedor profesional

Certifico que todas mis actividades de venta cumplirán todas las leyes y reglamentos de la UE.
Acerca de este vendedor

textbooks_source

99,5% de votos positivos•255 mil artículos vendidos

Se unió el may 2017
Suele responder en 24 horas
Registrado como vendedor profesional
Visitar tiendaContactar

Valoraciones detalladas sobre el vendedor

Promedio durante los últimos 12 meses
Descripción precisa
4.9
Gastos de envío razonables
5.0
Rapidez de envío
5.0
Comunicación
5.0

Votos de vendedor (43.444)

Todas las valoracionesselected
Positivas
Neutras
Negativas
  • j***b (107)- Votos emitidos por el comprador.
    Últimos 6 meses
    Compra verificada
    A+++++ Seller! Professor's syllabus listed the wrong book for the course, and told us of the mistake the first day of class. Contacted seller textbooks_source ASAP, and they were able to stop and refund the first order. I then purchased this textbook as the correct book for the course. Textbook received as described. This is a great seller. I would (and did) purchase from again. A++++++!!!!!!!
    Six Ideas That Shaped Physics: Unit C - Conservation Laws Constrain Interaction (#235548888093)
  • _***i (82)- Votos emitidos por el comprador.
    Últimos 6 meses
    Compra verificada
    I needed this for a class I am enrolled in and the seller delivered with amazing results for a unbeatable price. Normal price point was way over my budget and I am so happy I found this seller. Item arrived on time and packaged with care. Came exactly as described without any damage or defects. Will purchase from seller again for next course!
    Biogeography by Lomolino, Mark V. (#335803779755)
  • i***e (504)- Votos emitidos por el comprador.
    Últimos 6 meses
    Compra verificada
    I just received my book, it was wrapped nice and securely, in mint condition, as described, fast shipping, great value for the money. Recommend the seller highly. Thanks seller!
    God in the Ghetto: A Prophetic Word Revisited by William Augustus Jones Jr. (#234939672734)
Ver todos los votos

Más que explorar: