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Contemporary Marketing (MindTap Course List) by Boone, Louis E., Kurtz, David L
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Ubicado en: Columbia, Missouri, Estados Unidos
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N.º de artículo de eBay:235087234439
Última actualización el 18 ago 2025 09:21:18 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Book Title
- Contemporary Marketing (MindTap Course List)
- ISBN
- 9780357461709
Acerca de este producto
Product Identifiers
Publisher
Cengage Learning
ISBN-10
0357461703
ISBN-13
9780357461709
eBay Product ID (ePID)
18038643524
Product Key Features
Number of Pages
496 Pages
Publication Name
Contemporary Marketing
Language
English
Publication Year
2021
Subject
Marketing / General, General
Type
Textbook
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Weight
34.5 Oz
Additional Product Features
Edition Number
19
Intended Audience
College Audience
Dewey Edition
23/eng/20220328
Dewey Decimal
658.8
Table Of Content
Preface. Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World. Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior 8. Global Marketing. Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts 12. Developing and Managing Products Part V: PRICING DECISIONS. 13. Pricing Concepts 14. Pricing Strategies Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management 16. Retailing and Direct Marketing Part VII: PROMOTIONAL DECISIONS. 17. Integrated Marketing Communications, Advertising, and Public Relations 18. Personal Selling and Sales Promotion. Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing. Appendix C: Marketing Analytics Online. Appendix: Your Career in Marketing. Glossary. Name & Company Index. Subject Index. International Index.
Synopsis
Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real skills that marketing professionals use on a regular basis. Rather than introducing an overly broad array of topics, this edition thoroughly explores today's most relevant and important concepts, including marketing analytics and the career readiness skills most important for your success. As a result, you learn more in less time. Memorable opening and closing examples for each section further advance learning objectives and demonstrate concepts in action to increase your comprehension and retention of key concepts. In addition, MindTap digital activities reinforce concepts and provide Excel Online practice working with marketing analytics to further prepare you for effective marketing in today's times.
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textbooks_source
99,2% de votos positivos•251 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (39.970)
- l***l (54)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaPurchased and quickly cancelled order. The seller monitors messages and cancelled the order before it shipped with a full refund. Honest seller, good prices, and excellent customer service. I would reconsider purchasing from this seller. A++The Arras Witch Treatises: Johannes Tinctor's Invectives contre la secte de vau (#235954445229)
- 9***x (38)- Votos emitidos por el comprador.Mes pasadoCompra verificadaFast shipping. The package was sealed well, but no padding was added to secure the item inside the box. The book's condition was a bit worse than expected. With only a stock photo provided in the listing, a more detailed description of the book's condition should have been provided.
- b***r (58)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaUnfortunately the book I received was in bad shape and was a different edition than was shown in the listing, however, my experience with the seller was excellent! I reached out requesting a refund and very quickly received a very professional and friendly reply and an immediate refund. Based on this experience I would recommend buying from this seller!Fahrenheit 451 by Ray Bradbury (#335858773063)