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Retail Management : A Strategic Approach by Barry R. Berman and Joel R. Evans...
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Ubicado en: Broken Arrow, Oklahoma, Estados Unidos
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Entrega prevista entre el mié. 5 nov. y el jue. 13 nov. a 94104
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N.º de artículo de eBay:233243147025
Última actualización el 17 ene 2023 18:59:25 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Subject
- Management
- ISBN
- 9780132720823
Acerca de este producto
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132720825
ISBN-13
9780132720823
eBay Product ID (ePID)
117184541
Product Key Features
Number of Pages
624 Pages
Publication Name
Retail Management : a Strategic Approach
Language
English
Subject
Industries / Retailing
Publication Year
2012
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
48.3 Oz
Item Length
10.9 in
Item Width
8.8 in
Additional Product Features
Edition Number
12
Intended Audience
College Audience
LCCN
2012-017351
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/7
Edition Description
Revised edition
Table Of Content
Part One: An Overview of Strategic Retail Management Chapter 1: An Introduction to Retailing Chapter 2: Building and Sustaining Relationships in Retailing Chapter 3: Strategic Planning in Retailing Part Two: Situation Analysis Chapter 4: Retail Institutions by Ownership Chapter 5: Retail Institutions by Store-Based Strategy Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part Three: Targeting Customers and Gathering Information Chapter 7: Identifying and Understanding Consumers Chapter 8: Information Gathering and Processing in Retailing Part Four: Choosing a Store Location Chapter 9: Trading-Area Analysis Chapter 10: Site Selection Part Five: Managing a Retail Business Chapter 11: Retail Organization and Human Resource Management Chapter 12: Operations Management: Financial Dimensions Chapter 13: Operations Management: Operational Dimensions Part Six: Merchandise Management and Pricing Chapter 14: Developing Merchandise Plans Chapter 15: Implementing Merchandise Chapter 16: Financial Merchandise Management Chapter 17: Pricing in Retailing Part Seven: Communicating with the Customer Chapter 18: Establishing and Maintaining a Retail Image Chapter 19: Promotional Strategy Part Eight: Putting It All Together Chapter 20: Integrating and Controlling the Retail Strategy
Synopsis
The text that helps readers thrive in today's retailing industry.Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach , provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment., The text that helps readers thrive in today's retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach , provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
LC Classification Number
HF5429.B45 2012
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