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2002 The Venture Imperative Book Signed Heidi Mason Tim Rohner Innovation HC/DJ
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!2002 The Venture Imperative Book Signed Heidi Mason Tim Rohner Innovation HC/DJ
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USD8,62 (aprox. 7,43 EUR) USPS Media MailTM.
Ubicado en: Neenah, Wisconsin, Estados Unidos
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Entrega prevista entre el lun. 30 jun. y el lun. 7 jul. a 94104
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N.º de artículo de eBay:233208941160
Última actualización el 31 may 2025 13:30:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Como nuevo
- Notas del vendedor
- Personalize
- No
- Type
- Book
- Year
- 2002
- Special Attributes
- Dust Jacket
- Signed
- Yes
- Narrative Type
- Nonfiction
- Personalized
- No
- Country/Region of Manufacture
- United States
- Inscribed
- No
- Media Type
- Book
- Modified Item
- No
- Subject
- Business & Economics
- ISBN
- 9781578513352
Acerca de este producto
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1578513359
ISBN-13
9781578513352
eBay Product ID (ePID)
1834821
Product Key Features
Book Title
Venture Imperative : a New Model for Corporate Innovation
Number of Pages
358 Pages
Language
English
Topic
E-Commerce / Internet Marketing, Development / Business Development, New Business Enterprises, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2002
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
26.1 Oz
Item Length
9.6 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2002-001459
Dewey Edition
21
TitleLeading
The
Dewey Decimal
658.4/063
Table Of Content
Part I Laying the Foundation for Innovation Chapter 1 The Venture Imperative Chapter 2 The Fear of Venturing Chapter 3 Battling Corporate Antibodies Chapter 4 Building the Business of Building BusinessesPart II A Guide for Venturing Chapter 5 Stage 1 The Venture Vision: Validating the Concept Chapter 6 Stage 2 The Alpha Offering: Building While Planning Chapter 7 Stage 3 The Beta Offering: Testing the Waters Chapter 8 Stage 4 The Market Offering: Calibrating and Expanding Part III Capturing Strategic Value Chapter 9 Ensuring the Future of Corporate Venturing Building the VBOAfterword, by Gordon Bell Appendix A VBO Business Plan Elements Appendix B The VBO Board of Advisors Agreement Appendix C Nanyang Ventures's Use of The Bell-Mason Venture Development Framework Appendix D Venture Business Office Diagnostic Appendix E Customer/Application Profile Template Appendix F Segmentation Analysis Guide Appendix G Partner Profile Template
Synopsis
This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish., The Venture Imperative is strongly practical in orientation'¬¦a must-read for those serious about launching a corporate venturing unit within their own company.-Vince Barabba, General Manager, Corporate Strategy and Knowledge Development, General Motors CorporationInnovation has become a game of corporate life or death: Produce and market successful new ideas, and a company thrives; ride competitors' coattails, and the company eventually falls by the wayside. Yet continuous innovation has traditionally been as risky and difficult as it is essential. How can corporations create an environment that has enough freedom to allow for innovation, while providing enough structure to control risk?In this groundbreaking book, Heidi Mason and Tim Rohner-leading voices in venture strategy-prove that corporate venturing is the best way to intelligently and successfully test and launch innovative corporate growth strategies. Venturing drives corporate strategy by harnessing internal and external innovation, while limiting financial risks. The process starts with the right environment: the Venture Business Office-a group that directly connects individual ventures to the parent investor and the larger venture community. Corporate venture programs have traditionally failed because they lacked a viable structure for business R&D. Drawing lessons from years of experience, Mason and Rohner unveil a new, four-step approach that will enable any business to: · Create a diversified portfolio of ventures to drive new growth opportunities· Optimally allocate people and capital· Recognize-and remedy-failing ventures at any stage · Keep venture programs connected to the parent firm's strategy, and integrated with R&D, M&A and Corporate Development· Measure the results· Continuously innovateThe authors also show how to utilize the proven Bell-Mason Venture Development Framework-derived from the time-tested best practices of successful new ventures-as a guiding tool throughout the process. For executives, investors, and entrepreneurs alike, this book reveals the art-and the science-behind winning corporate venture programs.Heidi Mason is Managing Director of the Bell-Mason Group, a Silicon Valley-based venture consulting firm and a Fellow with Diamond Cluster International. Tim Rohner is a Partner with DiamondCluster International, a management consulting firm, where he is a leader in the digital strategy and corporate venturing practices.
LC Classification Number
HG4751.M37 2002
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