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Business Communication Today by Courtland L. Bovée and John V. Thill (1999, Har…

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N.º de artículo de eBay:232575428281
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Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
9780130845139

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Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0130845132
ISBN-13
9780130845139
eBay Product ID (ePID)
840887

Product Key Features

Number of Pages
768 Pages
Publication Name
Business Communication Today
Language
English
Subject
Business Communication / General, Business Writing
Publication Year
1999
Type
Textbook
Subject Area
Business & Economics
Author
Courtland L. Bovée, John V. Thill
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
55.8 Oz
Item Length
10.2 in
Item Width
8.3 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
99-020812
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.45
Table Of Content
I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Listening, Working in Teams, and Understanding Nonverbal Communication. 3. Communicating Interculturally. II. THE WRITING PROCESS. 4. Planning Audience-Centered Business Messages. 5. Organizing and Composing Audience-Centered Business Messages. 6. Revising Audience-Centered Business Messages. III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES. 7. Writing Routine, Good-News, and Goodwill Messages. 8. Writing Bad-News Messages. 9. Writing Persuasive Messages. IV. INFORMATION AND TECHNOLOGY. 10. Communicating Information though the Internet and Other Technologies. 11. Finding, Evaluating, and Processing Information. 12. Communicating Information through Graphs and Other Visuals. V. REPORTS AND ORAL PRESENTATIONS. 13. Communicating through Reports. 14. Planning, Organizing, and Writing Reports and Proposals. 15. Completing Formal Reports and Proposals. 16. Giving Speeches and Oral Presentations. VI. EMPLOYMENT MESSAGES. 17. Writing Resumes and Application Letters. 18. Interviewing for Employment and Following Up. VII. SPECIAL TOPICS IN BUSINESS COMMUNICATION. Component A: Format and Layout of Business Documents. Component B: Documentation of Report Sources. Appendix I: Fundamentals of Grammar and Usage. Appendix II: Correction Symbols. References. Acknowledgements. Organization/Company/Brand Index. Subject Index.
Synopsis
For a one-semester/term course in Business Communication or Business Writing in Business, English, or Communication departments. This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in todays job market. NEW PEDAGOGICAL TOOLS * NEW-A Case for Critical Thinking-These thought provoking case studies appear at the end of each part and include three critical thinking questions and an Internet exercise. * Ties concepts together to reinforce the material while enhancing the students critical thinking and Internet skills. Examples include Pillsbury, Microsoft, Boeing, Yahoo, and Kinkos. * NEW-Integrated Exercises-Two to three integrated exercises, identified by an icon, have been included in most chapters. Topics include: channel and media selection, message timing, i, This best selling text brings all the pieces of business communication together. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. New to this edition, a case for critical thinking at the end of each part, integrated exercises, exploring the best of web exercises, and extensive chapters on technology. <>
LC Classification Number
HF5718.B66 1999

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