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Marketing Health Services, - Hardcover, by Thomas Richard K. - Very Good b
USD44,99
Aproximadamente38,62 EUR
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En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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USD5,97 (aprox. 5,12 EUR) USPS Media MailTM.
Ubicado en: Belton, Texas, Estados Unidos
Entrega:
Entrega prevista entre el mar. 9 sep. y el lun. 15 sep. a 94104
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N.º de artículo de eBay:226944150019
Características del artículo
- Estado
- Book Title
- Marketing Health Services, Fourth Edition (4)
- ISBN
- 9781640551558
Acerca de este producto
Product Identifiers
Publisher
Health Administration Press
ISBN-10
1640551557
ISBN-13
9781640551558
eBay Product ID (ePID)
21038409712
Product Key Features
Number of Pages
617 Pages
Language
English
Publication Name
Marketing Health Services, Fourth Edition
Publication Year
2020
Subject
Marketing / General, Hospital Administration & Care
Features
New Edition
Type
Textbook
Subject Area
Business & Economics, Medical
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
44.1 Oz
Item Length
10 in
Item Width
7 in
Additional Product Features
Edition Number
4
Intended Audience
Scholarly & Professional
LCCN
2019-044256
Dewey Edition
23/eng/20240301
Illustrated
Yes
Dewey Decimal
362.1068/8
Edition Description
New Edition
Synopsis
The fourth edition of this essential guide to healthcare marketing features new and updated content reflecting changes in the field, such as the emergence of population health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups of consumers versus individual patients., As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing environment, marketing continues to demonstrate its vital importance to healthcare in these dynamic times. The fourth edition of this essential guide to healthcare marketing, released five years after the previous edition, features new and updated content reflecting changes in the field, such as the emergence of population health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups of consumers versus individual patients. The author, who has real-world, on the-the-ground experience as a healthcare marketer, provides numerous examples and case studies to demonstrate healthcare marketing's role in a shifting landscape. Changes to the fourth edition include: a new chapter on the changing healthcare environment, providing rich context for future healthcare marketing activities; a new chapter addressing health communication's pivotal role in healthcare marketing and the processes involved with developing effective communication plans; major updates on developments in the healthcare marketing field since 2010; a new section on international healthcare consumers; a revised chapter on contemporary marketing techniques, with a new section on affinity marketing, and more.
LC Classification Number
RA410.56
Descripción del artículo del vendedor
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