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MARKETING STRATEGY: A DECISION-FOCUS
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“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ”... Más informaciónacerca del estado
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!MARKETING STRATEGY: A DECISION-FOCUSED APPROACH By Orville Walker & John Mullins
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Ubicado en: US, Estados Unidos
Entrega:
Entrega prevista entre el jue. 24 jul. y el lun. 28 jul. a 94104
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N.º de artículo de eBay:226820204888
Características del artículo
- Estado
- Como nuevo
- Notas del vendedor
- ISBN-10
- 0078028949
- Book Title
- Marketing Strategy: A Decision-Focused Approach
- Genre
- BUSINESS & ECONOMICS
- ISBN
- 9780078028946
Acerca de este producto
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0078028949
ISBN-13
9780078028946
eBay Product ID (ePID)
159790194
Product Key Features
Number of Pages
384 Pages
Publication Name
Marketing Strategy: a Decision-Focused Approach
Language
English
Publication Year
2013
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
24 Oz
Item Length
10 in
Item Width
8 in
Additional Product Features
Edition Number
8
Intended Audience
College Audience
LCCN
2012-041227
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/02
Table Of Content
Section One: Introduction to Strategy Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies Chapter 2: Corporate Strategy Decisions and Their Marketing Implications Chapter 3: Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4: Understanding Market Opportunities Chapter 5: Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6: Targeting Attractive Market Segments Chapter 7: Differentiation and Brand Positioning Section Three: Formulating Marketing Strategies Chapter 8: Marketing Strategies for New Market Entries Chapter 9: Strategies for Growth Markets Chapter 10: Strategies for Mature and Declining Markets Chapter 11: Marketing Strategies for the New Economy Section Four: Implementation and Control Chapter 12: Organizing and Planning for Effective Implementation Chapter 13: Measuring and Delivering Marketing Performance
Synopsis
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.", Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
LC Classification Number
HF5415.13.W249 2014
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- 8***g (252)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- a***2 (13)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1291)- Votos emitidos por el comprador.Mes pasadoCompra verificadaMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!
Categorías populares de esta tienda
Votos de vendedor (294.872)
- 8***g (252)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.
- a***2 (13)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem was shipped quickly and packaged well. Item was exactly as described, brand new and it was even sealed. The seller also messaged me as soon as the purchase went through so communication was great. This was the last book in the series that I needed and to be able to find it in such great condition and at a great cost was unexpected. Highly recommend this seller and will definitely buy from again in the future.
- e***2 (1291)- Votos emitidos por el comprador.Mes pasadoCompra verificadaMint condition and brand new, at the most competitive price. Top customer service, which includes: communication, professional packaging which protected the dust cover from bending and corners from bumping. Speedy shipping and delivery from across the country. A highly recommended seller with whom I would easily shop again. Thank you!