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Innovation Games: Creating Breakthrough Products Through Collaborative Play: New
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Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Ubicado en: Oklahoma City, Oklahoma, Estados Unidos
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Entrega prevista entre el mar. 14 oct. y el sáb. 18 oct. a 94104
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N.º de artículo de eBay:226687132585
Características del artículo
- Estado
- Pages
- 192
- Publication Date
- 2006-08-01
- Book Title
- Innovation Games: Creating Breakthrough Products Through Collabor
- ISBN
- 9780321437297
Acerca de este producto
Product Identifiers
Publisher
Addison Wesley Professional
ISBN-10
0321437292
ISBN-13
9780321437297
eBay Product ID (ePID)
53934781
Product Key Features
Number of Pages
192 Pages
Publication Name
Innovation Games : Creating Breakthrough Products Through Collaborative Play
Language
English
Subject
Software Development & Engineering / General, Marketing / General, Video & Electronic
Publication Year
2006
Type
Textbook
Subject Area
Computers, Games & Activities, Business & Economics
Format
Perfect
Dimensions
Item Height
0.5 in
Item Weight
14.1 Oz
Item Length
8.8 in
Item Width
8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2006-019692
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.4/0353
Table Of Content
About the Author xix Foreword xxi Preface xxiii Acknowledgments xxix Part One: The Why and the How of Innovation Games 1 Part Two: The Games 47 Prune the Product Tree 48 Remember the Future 56 Spider Web 62 Product Box 68 Buy a Feature 76 Start Your Day 84 Show and Tell 92 Me and My Shadow 96 Give Them a Hot Tub 102 The Apprentice 106 20/20 Vision 110 Speed Boat 118 Part Three: Tools and Templates 127 Conclusion 151 Index 153
Synopsis
Innovation Through Understandingsm The toughest part of innovation? "Accurately predicting what customers want, need, and will pay for," Even if you ask them, they often can' t explain what they want. Now, there' s a breakthrough solution: "Innovation Games," Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' "true, hidden" needs and desires. You' ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and "deliver the right solutions, right from the start," Learn how your customers define success Discover what customers don' t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features "Innovation Games" will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R& D managers, CTOs and development leaders, marketers, and senior business executives alike., Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games . Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start . Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
LC Classification Number
TS170.H64 2006
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VeeSellsOnline
97,6% de votos positivos•340 artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (112)
- -***a (2)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThank you very much, arrived in Botswana. I am so happy with my purchase and was able to track it throughout. It is exactly as posted and well packaged. Thank you so much again, my son loved it. Seller highly recommended.Bentgo Kids Leak-Proof Lunch Box & Water Bottle Set (Shark) (#226641657940)
- o***3 (1152)- Votos emitidos por el comprador.Mes pasadoCompra verificadaVery fast DeL==Great packing===Fair=price==Would buy from again=-===Thank you111111
- m***m (353)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaGood pricing and quick delivery for my lifetime supply of Post-it notes.