Seducing the French: The Dilemma of Americanization

WalmartHobo
(317)
Registrado como vendedor particular
Por tanto, no se aplican las normas de protección de los consumidores derivadas de la legislación de la UE en materia de consumidores. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más información
Otros artículos del vendedor
Contactar con el vendedor
USD5,99
Aproximadamente5,15 EUR
Estado:
En buen estado
¡Corre antes de que se agote! 1 usuario tiene este artículo en seguimiento.
Envío:
USD3,99 (aprox. 3,43 EUR) USPS Media MailTM.
Ubicado en: Riverdale, Georgia, Estados Unidos
Entrega:
Entrega prevista entre el jue. 30 oct. y el mié. 5 nov. a 94104
Las fechas previstas de entrega (se abre en una nueva ventana o pestaña) incluyen el tiempo de manipulación del vendedor, el código postal de origen, el código postal de destino y la hora de aceptación, y dependen del servicio de envío seleccionado y de que el pago se haya hecho efectivoel pago se haya hecho efectivo (se abre en una nueva ventana o pestaña). Los plazos de entrega pueden variar, especialmente en épocas de mucha actividad.
Devoluciones:
No se aceptan devoluciones.
Pagos:
    Diners Club

Compra con confianza

Garantía al cliente de eBay
Si no recibes el artículo que has pedido, te devolvemos el dinero. Más informaciónGarantía al cliente de eBay - se abre en una nueva ventana o pestaña
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:223467545945
Última actualización el 01 jul 2024 14:46:31 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
ISBN
9780520206984

Acerca de este producto

Product Identifiers

Publisher
University of California Press
ISBN-10
0520206983
ISBN-13
9780520206984
eBay Product ID (ePID)
221228

Product Key Features

Book Title
Seducing the French : the Dilemma of Americanization
Number of Pages
293 Pages
Language
English
Topic
Europe / France, International Relations / General, Europe / General
Publication Year
1997
Illustrator
Yes
Genre
Political Science, History
Author
Richard F. Kuisel
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
16 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Dewey Edition
21
Dewey Decimal
944
Table Of Content
PREFACE 1 Anti-Americanism and National Identity 2 The New American Hegemony The French and the Cold War 3 Yankee Go Home The Left, Coca-Cola, and the Cold War 4 The Missionaries of the Marshall Plan 5 The American Temptation The Coming of Consumer Society 6 The Gaullist Exorcism Anti Americanism Encore 7 The American ChallengeDollars and Multinationals 8 Detente Debating America in the 1960s 9 Vive 1''Amerique An Epilogue from 1970 to Euro Disneyland 10 Reflections The French Face Americanization NOTES SELECT BIBLIOGRAPHY INDEX
Synopsis
When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French--and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant., When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and Frenchcivilisationseemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French--and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant., When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries. The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable. Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon. Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French-and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.

Descripción del artículo del vendedor

Acerca de este vendedor

WalmartHobo

100% de votos positivos•791 artículos vendidos

Se unió el jun 2017
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Visitar tiendaContactar

Votos de vendedor (306)

Todas las valoracionesselected
Positivas
Neutras
Negativas
  • 8***g (245)- Votos emitidos por el comprador.
    Últimos 6 meses
    Compra verificada
    Alles perfekt 👍 Schnell und alles wie beschrieben. Danke
    The Magical Adventures Of Quasimodo (DVD, 2009) NEW, Sealed, 26 Episodes (#224207432192)
  • i***5 (2710)- Votos emitidos por el comprador.
    Hace más de un año
    Compra verificada
    Great Seller!!!!!!!!!!! as described well packaged and quickly shipped Five *S*T*A*R*S!!!
    The Best of Dudley Do-Right - Vol. 1 (DVD, 2005) 15 Adventures New! (#224207426317)
  • s***l (5381)- Votos emitidos por el comprador.
    Hace más de un año
    Compra verificada
    Professional seller����,received the product as it was described in the ad.  this book was very informative and well laid out. I can recommend this book to those people who wish to have the most up-to-date information concerning a particular product and its current price at the time the  Book was published.
    Gun Trader's Guide - 43rd Edition by Robert A. Sadowski (2021, Trade Paperback) (#224842629189)
Ver todos los votos

Más que explorar: