Outlines and Highlights for Meetings, Expositions, Events and Conventions by...

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Estado
En buen estado: Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, ...
ISBN
9780132340571
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Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132340577
ISBN-13
9780132340571
eBay Product ID (ePID)
57210697

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Outlines and Highlights for Meetings, Expositions, events and Conventions
Subject
Business Communication / Meetings & Presentations, Industries / Hospitality, Travel & Tourism, General
Publication Year
2007
Type
Textbook
Subject Area
Reference, Business & Economics
Author
George G. Fenich
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
33.1 Oz
Item Length
7 in
Item Width
9.4 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
LCCN
2007-018276
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
647.94
Table Of Content
Table of Contents PART I: INTRODUCTION 1. Introduction to the Meetings, Expositions, Events and Conventions Industry 2. Meeting, Exhibition, Event, and Convention Organizers and Sponsors PART II: KEY PLAYERS IN THE MEETINGS, EXPOSITIONS, EVENTS AND CONVENTION INDUSTRY 3. Destination Marketing Organizations (DMOs) 4. Meeting and Convention Venues 5. Exhibitions 6. Service Contractors 7. Destination Management Companies 8. Special Events Management PART III: KEY ELEMENTS IN MEEC PLANNING 9. Planning MEEC Gatherings 10. Producing MEEC Gatherings 11. Food and Beverage 12. Legal Issues in the MEEC Industry 13. Technology and the Meeting Professional 14. International Issues in MEEC 15. Putting it All Together
Synopsis
The M eetings, E xpositions, E vents, and C onventions industry continues to grow and garner increasing attention from the hospitality industry. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. Using the Delphi method, even the book's topics were selected based on industry input. Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends. Chapter 12, Technology in Meetings, Expositions, Events and Conventions , has been completely revised and now includes topics such as virtual site selection & research; event technological infrastructure; RFID's; lead retrieval systems; blogging; mobile technologies and more!, For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text's topics were selected based on industry input.) Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends.
LC Classification Number
TX911.2.F455 2007

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