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The End of Marketing: Humanizing Your Brand in the Age of Social Media and A...
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N.º de artículo de eBay:197816432886
Características del artículo
- Estado
- Release Year
- 2019
- Book Title
- The End of Marketing: Humanizing Your Brand in the Age of Soci...
- ISBN
- 9780749497576
Acerca de este producto
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749497572
ISBN-13
9780749497576
eBay Product ID (ePID)
2309816667
Product Key Features
Number of Pages
240 Pages
Language
English
Publication Name
End of Marketing : Humanizing Your Brand in the Age of Social Media and Ai
Publication Year
2019
Subject
Marketing / Multilevel, Marketing / General, Commerce
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
12 Oz
Item Length
8.5 in
Item Width
5.4 in
Additional Product Features
Intended Audience
College Audience
LCCN
2019-950378
Reviews
Razor-sharp, insightful and unafraid to say it like it is. Carlos Gil paves the way for a new era in marketing., I first saw Carlos Gil speak at SXSW in 2016 and immediately hired him to work with our company. His knowledge, expertise and ability to teach and or implement best practices puts him in an elite category., Carlos Gil is one of the most brilliant marketers I've ever had the pleasure of working with and his insights and knowledge are critical to succeeding in business today. The End of Marketing is essential reading for entrepreneurs and marketers alike. The author is right: marketing is dead; human connection and emotions are what drive people and their actions., Carlos Gil is relentless in his dedication to his craft. Don't bother reading The End of Marketing if you aren't ready to alter your stale marketing mindset., Is your marketing failing? Study this book. Carlos Gil reveals a strategy for developing a loyal community in an age where loyalty is hard to come by., Carlos Gil's illustrious career makes him expertly positioned to help readers navigate the ever-changing world of marketing technology. It's exciting to find a book that provides both a strategic roadmap as well as detailed common-sense advice. It's a must-read for both seasoned marketers and those who are just starting the journey to build a personal brand.
TitleLeading
The
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
01: Marketing is dead; 02: Stranded in a digital ocean; 03: How to be savage AF - like Randy; 04: Don't be mad at Facebook; you just suck at marketing; 05: Swipe right - sales and marketing is no different from finding your match on Tinder; 06: Growth hacking your way to greatness; 07: Marketing lessons from social media giants DJ Khaled and Kim Kardashian West; 08: Transforming your advocates into the faces of your brand; 09: Judgment day - the battle of AI versus humans; 10: The power of personality and persuasion; 11: Bringing it all together; 12: The new frontier;
Synopsis
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined , traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged., Traditional marketing is dead. Engage with consumers that tune out from brand marketing and transform your customer relationship management, as AI, chatbots and social media continues to redefine marketing., WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined , traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged., WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising categoryWINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship categoryWINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing categoryFINALIST: Business Book Awards 2020 - International Business Book categorySocial networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
LC Classification Number
HF5415.G465 2020
Descripción del artículo del vendedor
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UpWard Bound Books
99,5% de votos positivos•48 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (12.717)
- s***r (197)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis was a very hard to find (at a reasonable price) item, so it made me happy to find on ebay with a seller who made the purchase effortless! Shipped the same day and arrived in packaging that proved the seller cared a lot about ensuring it was safe. There was no variation from the description - it was exactly what I wanted!1948 - How to Stop Worrying and Start Living - Carnegie - 1st Edition Vintage (#197107843567)
- n***y (68)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBooks arrive as described and in a timely fashion. Would have wanted slightly better packaging given it was three books together being transported internationally (bubble wrap, a slightly bigger box, etc) but transaction was smooth.FIRST EDITION LIBRARY. FEL. 3 Uncommon Facsimile 1st Editions. Superb Fine Lot! (#197341182195)
- o***b (76)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem arrived quicker than expected (fast shipping!), was securely packaged, as described, and a great value for so many volumes! Great seller, would definitely buy from again. Thank you!
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UpWard Bound Books
99,5% de votos positivos•48 mil artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (12.717)
- s***r (197)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis was a very hard to find (at a reasonable price) item, so it made me happy to find on ebay with a seller who made the purchase effortless! Shipped the same day and arrived in packaging that proved the seller cared a lot about ensuring it was safe. There was no variation from the description - it was exactly what I wanted!1948 - How to Stop Worrying and Start Living - Carnegie - 1st Edition Vintage (#197107843567)
- n***y (68)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBooks arrive as described and in a timely fashion. Would have wanted slightly better packaging given it was three books together being transported internationally (bubble wrap, a slightly bigger box, etc) but transaction was smooth.FIRST EDITION LIBRARY. FEL. 3 Uncommon Facsimile 1st Editions. Superb Fine Lot! (#197341182195)
- o***b (76)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem arrived quicker than expected (fast shipping!), was securely packaged, as described, and a great value for so many volumes! Great seller, would definitely buy from again. Thank you!