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Sales Management: Analysis and Decision Making

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Release Year
2019
Book Title
Sales Management: Analysis and Decision Making
ISBN
9780367252748

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Product Identifiers

Publisher
Routledge
ISBN-10
0367252740
ISBN-13
9780367252748
eBay Product ID (ePID)
23038279118

Product Key Features

Number of Pages
358 Pages
Language
English
Publication Name
Sales Management : Analysis and Decision Making
Subject
Marketing / General, Commerce, Sales & Selling / General
Publication Year
2019
Type
Textbook
Subject Area
Business & Economics
Author
Michael R. Williams, Ramon A. Avila, Thomas N. Ingram, Charles H. Schwepker Jr., Raymond W. LaForge
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

Edition Number
10
Intended Audience
College Audience
LCCN
2020-288332
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8/1
Table Of Content
Preface About the Authors 1. Changing World of Sales Management Part I: Describing the Personal Selling Function 2. Overview of Personal Selling Part II: Defining the Strategic Role of the Sales Function 3. Organizational Strategies and the Sales Function 4. Sales Organization Structure and Salesforce Deployment Appendix 4. Developing Forecasts Part III: Developing the Salesforce 5. Acquiring Sales Talent: Recruitment and Selection 6. Continual Development of the Salesforce: Sales Training Part IV: Directing the Salesforce 7. Sales Leadership, Management, and Supervision 8. Motivation and Reward System Management Part V: Determining Salesforce Effectiveness and Performance 9. Evaluating the Effectiveness of the Organization 10. Evaluating the Performance of Salespeople Cases Glossary Notes Index
Synopsis
This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices; Revised end-of-chapter cases; Revised ethical dilemma boxes; All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and New or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters., This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices; Revised end-of-chapter cases; Revised ethical dilemma boxes; All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and New or updated comments from sales managers in Sales Management in the 21st Century boxes. An online instructor's manual with test questions and PowerPoints is available to adopters.
LC Classification Number
HF5438.4.I54 2020

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