Essentials of Business Communication by Dana Loewy 11e 11th Edition Paperback

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Notas del vendedor
“Some corner wear. see photos.”
Level
Business
ISBN
9781337386494
Categoría

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Product Identifiers

Publisher
Cengage South-Western
ISBN-10
1337386499
ISBN-13
9781337386494
eBay Product ID (ePID)
239762297

Product Key Features

Number of Pages
608 Pages
Language
English
Publication Name
Essentials of Business Communication
Subject
Business Communication / General, Business Writing
Publication Year
2018
Features
Revised
Type
Textbook
Author
Mary Ellen Guffey, Dana Loewy
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
43.3 Oz
Item Length
1 in
Item Width
8.5 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
LCCN
2017-952176
Reviews
I really love Essentials of Business Communication for my students. I'm always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively., One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just can't be matched., As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructors Manual, and it helped me prepare quickly for my class and get me up to speedwithout having to spend valuable time learning how to present the material. The how-toinstructions for EBC gave me a comfort level that would otherwise have taken several semesters., "As an experienced instructor teaching business communication for the first time, I want to praise the layout and clear instructions provided for Essentials of Business Communication. Getting to know a textbook usually takes a lot of time, but I read the Instructor's Manual, and it helped me prepare quickly for my class and get me up to speed--without having to spend valuable time learning how to present the material. The "how-to" instructions for EBC gave me a comfort level that would otherwise have taken several semesters.", One year I decided to try a business communication textbook from another publisher, but I immediately returned to the Guffey text this year. The quality of the content and support resources for Essentials just cant be matched., I really love Essentials of Business Communication for my students. Im always alarmed at how poor their grammar and writing skills are, and this is one of the few books that addresses those skills effectively.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
808/.06665
Edition Description
Revised edition
Table Of Content
Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE.1. Succeeding in the Social and Mobile Workplace.Part 2: THE WRITING PROCESS IN THE INFORMATION AGE.2. Planning Business Messages. 3. Organizing and Drafting Business Messages.4. Revising Business Messages.Part 3: CONTEMPORARY WORKPLACE COMMUNICATION. 5. Short Workplace Messages and Digital Media.6. Positive and Neutral Messages.7. Negative Messages.8. Persuasive Messages.Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES.9. Informal Reports.10. Proposals and Formal Reports.Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.12. Business Presentations.Part 6: EMPLOYMENT COMMUNICATION TODAY.13. The Job Search, Résumés, and Cover Messages.14. Interviewing and Following Up.Appendix A: Message Formats.Appendix B: Documentation Formats.Appendix C: Correction Symbols and Proofreading Marks.Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words].Glossary (Available only within MindTap).Index.
Synopsis
Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap., Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and rsum-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap., Ensure you are job-ready with the number one choice -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters' wish lists, this proven text helps you develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to strengthen your professionalism, expert writing techniques, workplace digital savvy and resume-building skills. Learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while refining your communication skills. Work with grammar exercises, documents for editing, and other practice tools in this four-in-one package with an authoritative text, practical workbook, grammar handbook and author-generated digital resources in MindTap.
LC Classification Number
HF5718.3.G84 2018

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