Do Good Design: How Designers Can Change the World by Berman, David B.

by Berman, David B. | PB | Good
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
Do Good Design
Weight
0 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780321573209
Categoría

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Product Identifiers

Publisher
Peachpit Press
ISBN-10
032157320X
ISBN-13
9780321573209
eBay Product ID (ePID)
21038280499

Product Key Features

Number of Pages
192 Pages
Language
English
Publication Name
Do Good Design : How Design Can Change the World
Publication Year
2008
Subject
Desktop Applications / Desktop Publishing, Green Business, Sociology / General, Industrial Design / General
Type
Textbook
Author
David B. Berman
Subject Area
Computers, Technology & Engineering, Social Science, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.4 in
Item Weight
7.3 Oz
Item Length
8 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Reviews
"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." Richard Grefeacute; Executive director, AIGA the professional association for design, "In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill.  His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels.  Changing the world for the good never seemed more appealingly possible." --Edward Asner Past President, Screen Actors Guild "Timely, relevant, and necessary. Well done!" --Don Ryun Chang President of Icograda "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." --Jacques Lange Former President of Icograda (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." --Richard Grefé Executive director, AIGA the professional association for design "...just the right measure of passion and reticence...excellent." --Ken Garland Author, First Things First manifesto "A fine read." --Steven Rosenberg Past President, Society of Graphic Designers of Canada "I think the book is just great!" --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda "It should be required reading, not only for all aspiring designers... but even more so for the established stars." --Pete Kercher Founder, EIDD - Design For All Europe, "Do Good Design will now proudly be in the library of the Bauhaus." --Dr. Walter Prigge Bauhaus Dessau Foundation"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible."--Edward AsnerPast President, Screen Actors Guild"Timely, relevant, and necessary. Well done!"--Don Ryun ChangPresident of Icograda"I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world."--Jacques LangeFormer President of Icograda (2005-2007)"David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies."--Richard GrefExecutive director, AIGA the professional association for design"...just the right measure of passion and reticence...excellent."--Ken GarlandAuthor, First Things First manifesto "A fine read."--Steven RosenbergPast President, Society of Graphic Designers of Canada"I think the book is just great!"--Mervyn KurlanskyCo-founder, Pentagram UKPast-President, Icograda"It should be required reading, not only for all aspiring designers... but even more so for the established stars."--Pete KercherFounder, EIDD - Design For All Europe, "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the authorrs"s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." Jacques Lange Icograda President (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." Richard Grefeacute; Executive director, AIGA the professional association for design, "Timely, relevant, and necessary. Well done!" --Don Ryun Chang President of Icograda "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the authorrs"s passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." --Jacques Lange Former President of Icograda (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." --Richard Grefeacute; Executive director, AIGA the professional association for design "...just the right measure of passion and reticence...excellent." --Ken Garland Author,First Things First manifesto "A fine read." --Steven Rosenberg Past President, Society of Graphic Designers of Canada "I think the book is just great!" --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda, "Do Good Design will now proudly be in the library of the Bauhaus." --Dr. Walter Prigge Bauhaus Dessau Foundation "In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill.  His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels.  Changing the world for the good never seemed more appealingly possible." --Edward Asner Past President, Screen Actors Guild "Timely, relevant, and necessary. Well done!" --Don Ryun Chang President of Icograda "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." --Jacques Lange Former President of Icograda (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." --Richard Grefé Executive director, AIGA the professional association for design "...just the right measure of passion and reticence...excellent." --Ken Garland Author, First Things First manifesto "A fine read." --Steven Rosenberg Past President, Society of Graphic Designers of Canada "I think the book is just great!" --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda "It should be required reading, not only for all aspiring designers... but even more so for the established stars." --Pete Kercher Founder, EIDD - Design For All Europe, "In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill. His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels. Changing the world for the good never seemed more appealingly possible." --Edward Asner Past President, Screen Actors Guild "Timely, relevant, and necessary. Well done!" --Don Ryun Chang President of Icograda "I believe that the real value of this book does not reside in the plethora of data and information that it contains but rather in the compelling biographical account of the author's passionate journey to discover and advocate how design and designers can contribute to doing good in a fragile world." --Jacques Lange Former President of Icograda (2005-2007) "David Berman, in this lively visual narrative, reveals for us the power of design to drive consumption and some of our unbecoming behavior of recent decades. Yet, more importantly, he speaks of the extraordinary potential to design to change the world, leading human behavior toward our aspirational destinies." --Richard GrefÉ Executive director, AIGA the professional association for design "...just the right measure of passion and reticence...excellent." --Ken Garland Author,First Things First manifesto "A fine read." --Steven Rosenberg Past President, Society of Graphic Designers of Canada "I think the book is just great!" --Mervyn Kurlansky Co-founder, Pentagram UK Past-President, Icograda "It should be required reading, not only for all aspiring designers... but even more so for the established stars." --Pete Kercher Founder, EIDD - Design For All Europe
Illustrated
Yes
Dewey Decimal
745.2
Table Of Content
Contents vii Forewords 1 Introduction 4 The Creative Brief: disarming the weapons of mass deception 6 Chapter 1: Start now 20 Chapter 2: Beyond green: a convenient lie 30 Chapter 3: Pop landscape 48 Chapter 4: The weapons: visual lies and manufactured needs 60 Chapter 5: Where the truth lies: the slippery slope 72 Chapter 6: Wine, women, and water 84 Chapter 7: Losing our senses 102 The Design Solution: Convenient Truths 104 Chapter 8: Why our time is the perfect time 120 Chapter 9: How to lie, how to tell the truth 128 Chapter 10: How we do good is how we do good 134 Chapter 11: Professional climate change 146 The Do good Pledge 148 Chapter 12: "What can one professional do?" 159 Appendix A: First Things First manifesto 160 Appendix B: Excerpt from the GDC Code of Ethics 161 Appendix C: Excerpt from AIGA's Standards of Professional Practice 162 Appendix D: The road to Norway and China 165 Notes 171 Index 177 Questions for discussion 178 Acknowledgements: a small group of concerned citizens 180 About the author
Synopsis
How Design CAN CHANGE the World  Today, everyone is a designer.  And the future of  civilization is our common design project. How does design help choose our leaders? Why do we  really  have an environmental crisis? How can accessible design broaden your audience? Why does the U.S. economy now struggle to compete? How has design thinking added to the bottom line of the world's most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception -- or helping repair the world. Do Good Design  is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?, How Design CAN CHANGE the World Today, everyone is a designer.And the future of civilization is our common design project. How does design help choose our leaders?Why do we"really"have an environmental crisis?How can accessible design broaden your audience?Why does the U.S. economy now struggle to compete?How has design thinking added to the bottom line of the world s most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception or helping repair the world. "Do Good Design"is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do? ", How Design CAN CHANGE the World Today, everyone is a designer. And the future of civilization is our common design project. How does design help choose our leaders?Why do we really have an environmental crisis?How can accessible design broaden your audience?Why does the U.S. economy now struggle to compete?How has design thinking added to the bottom line of the world's most valuable companies? Design matters. As it never has before. Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception -- or helping repair the world. Do Good Design is a call to action: This book alerts us to the role design plays in persuading global audiences to fulfill invented needs. The book then outlines a sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how we can feel better and do better while holding onto our principles. In a time when anything has become possible, design thinking offers a way forward for us all. What will you do?

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