LUXURY THE CHINESE WAY: THE EMERGENCE OF A NEW COMPETITIVE By S. Rovai EXCELLENT

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“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
1137537736
Book Title
Luxury the Chinese Way: The Emergence of a New Competitive
Item Height
8.5 inches
ISBN
9781137537737
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Product Identifiers

Publisher
Palgrave Macmillan The Limited
ISBN-10
1137537736
ISBN-13
9781137537737
eBay Product ID (ePID)
219185884

Product Key Features

Number of Pages
Xiv, 185 Pages
Publication Name
Luxury the Chinese Way : New Competitive Scenarios
Language
English
Publication Year
2016
Subject
Marketing / General, Economic Conditions, Economics / General, Management, International / General
Type
Textbook
Author
Serena Rovai
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Weight
125.3 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2015-040402
Dewey Edition
23
Number of Volumes
1 vol.
Illustrated
Yes
Dewey Decimal
381.45000951
Table Of Content
Introduction PART I: THE LUXURY INDUSTRY AND THE CHINESE SOCIO-CULTURAL CONTEXT IN TRANSITION 1. The birth of luxury in China and trends since Imperial times 2. The impact of cultural values and habits on the luxury market 3. Chinese institutional and legal barriers to the development of a luxury industry 4. The Chinese aesthetic and the new creative movement from East to West PART II: CHINESE CUSTOMERS - INSIGHTS INTO THE NEW CHINESE LUXURY EXPERIENCE 5. The impact of geographical expansion and new urban dynamics on client segmentation 6. One-, two and multiple-segment Chinese luxury clients and the rise of the middle class 7. Digital innovation and communication and its key role in Chinese luxury consumption 8. The Chinese luxury client: current profile and new attitudes PART III: THE EMERGENCE OF THE CREATIVE PHASE - FROM INTERNATIONAL TO CHINESE BRANDS 9. Luxury tourism: the new shopping perspective 10. The identity of international luxury brands 11. Chinese luxury brands: the new creative phase and identity in the local market 12. 'Chineseness' in luxury: future challenges and perspectives Conclusion Bibliography
Synopsis
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. The Chinese luxury industry is again re-emerging along modern cultural and socio-economic contexts, and is taking the market by storm. Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations. Using references from the fields and real-life data, this book provides a comprehensive overview on China's innovation in luxury, and is an important contribution to the study of the phenomenon that is the global luxury industry., Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of 'Chinese characteristics' on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations.
LC Classification Number
HF5410-5417.5

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