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Product Identifiers

PublisherHarperCollins

ISBN-100062292986

ISBN-139780062292988

eBay Product ID (ePID)167765618

Product Key Features

Edition3

Book TitleCrossing the Chasm, 3rd Edition : Marketing and Selling Disruptive Products to Mainstream Customers

Number of Pages288 Pages

LanguageEnglish

TopicMarketing / General, Reference, Technical & Manufacturing Industries & Trades, Management, New Business Enterprises, Sales & Selling / General

Publication Year2014

IllustratorYes

GenreTechnology & Engineering, Business & Economics

AuthorGeoffrey A. Moore

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight7.7 Oz

Item Length8 in

Item Width5.3 in

Additional Product Features

Intended AudienceTrade

Dewey Edition22

Dewey Decimal658.8

SynopsisThe bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets., The bible for bringing cutting-edge products to larger markets now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle which begins with innovators and moves to early adopters, early majority, late majority, and laggards there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado , and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. "

LC Classification NumberHF5439.H54M66 2014