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Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-10076191109X
ISBN-139780761911098
eBay Product ID (ePID)8038707336
Product Key Features
Number of Pages816 Pages
LanguageEnglish
Publication NameHandbook of Political Marketing
SubjectMarketing / General, Political Process / General
Publication Year1999
TypeTextbook
AuthorBruce I. Newman
Subject AreaPolitical Science, Business & Economics
FormatHardcover
Dimensions
Item Weight54.1 Oz
Item Length10 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN99-006226
Dewey Edition21
IllustratedYes
Dewey Decimal324.7
Table Of ContentForeword - Peter D HartPreface - Bruce I Newman PART ONE: CONCEPTUAL AND HISTORICAL ORIGINS OF POLITICAL MARKETINGPolitical Marketing - Philip Kotler and Neil Kotler Generating Effective Candidates, Campaigns and CausesElite, Popular, and Merchandised Politics - Richard M Perloff Historical Origins of Presidential Campaign MarketingThe Marketing Colonization of Political Campaigning - Dominic WringA Conceptual Framework for Political Marketing - Patrick Butler and Neil CollinsThe Permanent Campaign - Dan Nimmo Marketing as a Governing ToolPART TWO: MANAGEMENT OF POLITICAL CAMPAIGNSIs There a European Style of Political Marketing? A Survey of Political Managers and Consultants - Fritz Plasser, Christian Scheucher and Christian SenftPolitical Consulting - Dennis F Kinsey Bridging the Academic and Practical PerspectivesManaging Volunteers - Gregory G Lebel Times Have Changed - Or Have They? Greater Than the Sum of Its Parts - Dan Schnur Coordinating the Paid and Earned Media MessageMoney Doesn't Grow on Trees - Jennifer A Steen Fundraising in American Political CampaignsPART THREE: ANALYSIS OF THE POLITICAL MARKETPLACEMedia Polls, Candidates, and Campaigns - Pama Mitchell and Rob DavesPre-Election Polling and Political Campaigns - Eric W Rademacher and Alfred J TuchfarberExit Polls and Election Campaigns - Jürgen HofrichterOnly the Facts - Craig Varoga and Mike Rice Professional Research and Message DevelopmentA Predictive Model of Voter Behavior - Bruce I Newman The Re-Positioning of Bill ClintonMethodology of Constructing Effective Political Advertising - Andrzej Falkowski and Wojciech Cwalina An Empirical Study of the Polish Presidential Election in 1995A Value-Oriented Model of Candidate Appraisal - Frank Huber and Andreas HerrmannGrabbing the Nonvoter - Dorina MironPART FOUR: DEVELOPMENT OF POLITICAL STRATEGY The Nonverbal Image of Politicians and Political Parties - Günter Schweiger and Michaela AdamiDirect Marketing - Elaine Sherman How Does it Work for Political Campaigns?Televised Debates - Sidney Kraus Marketing Presidential Candidates Voter Segmentation and Candidate Positioning - Paul R BainesPolitical Advertising - Lynda Lee Kaid A Summary of Research FindingsThrough a Glass Darkly - J Harry Wray Television and American Electoral PoliticsSelected Aspects of Communication in German Election Campaigns - Knut Bergmann and Wolfram WickertThe Impact of Television on the Democratization Processes - Lilia RaychevaDoes the Media Reflect or Shape Public Opinion - Jolán RokaPART FIVE: EXECUTION OF POLITICAL CAMPAIGNS The Machine was Alive and Well and Living in Skokie - Judith-Rae E RossLimitations of Political Marketing? - Phil Harris, Andrew Lock and Jennie Roberts A Content Analysis of Press Coverage of Political Issues during the 1997 UK General Election CampaignAgainst the Fundamental Rules - Hans Schmid and Dietmar EckerThe Impact of Dr Joe's Strategic Positioning - Michael Strugl, Hans Lugmayr and Klaus Weissman A Case Study of a Successful Marketing-Based Election Campaign in Upper AustriaDemocracy and Elections in the New East Central Europe - Daniel Odescalchi'Goods Over God - Phil Harris, Hanne Gardner and Nadia Vetter Lobbying and Political Marketing - A Case Study of the Campaign by the Shopping Hours Reform Council to Change Sunday Trading Laws in the United KingdomHow Marketing Changed the World - Nigel Allington, Philip Morgan and Nicholas OShaughnessy The Political Marketing of an Idea - A Case Study of PrivitizationInterest Groups and the Political Process - Barbara Lindsay Gender Issues The Permanent Campaign - Wayne P Steger Marketing from the HillPART SIX: POLITICAL MARKETING AND DEMOCRACYYou Cant Teach a Dead Dog New Tricks - Jon B Gould The Problem of Campaign Finance and Why Reform Has Not WorkedThe Cyberspace Election of the Future - Dennis W JohnsonPolitical Marketing and Political Propaganda - Nicholas OShaughnessyMoney and Politics - J Harry Wray
SynopsisThis Handbook brings together in one volume the work of the worlds foremost political consultants, marketing experts, and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The Handbooks 40 chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, and anyone interested in the role of marketing in politics., 'Bruce Newman has produced a masterpiece - the Handbook of Political Marketing. It is a wonderful synopsis of theory and reality - Phil Harris, The Chairman of the Academy of Marketing This Handbook brings together in one volume the work of the worlds foremost political consultants, marketing experts and political scientists. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing - good and bad - in political campaigns. The Handbooks forty chapters are organized in six sections that provide an exhaustive review of political marketing. Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for academics, politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.
LC Classification NumberJF2112.C3H365 1999
