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Ideology and the Image : Social Representation in the Cinema and Other Media by Bill Nichols (1981, Trade Paperback)
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Product Identifiers
PublisherIndiana University Press
ISBN-100253202566
ISBN-139780253202567
eBay Product ID (ePID)93626
Product Key Features
Number of Pages334 Pages
Publication NameIdeology and the Image : Social Representation in the Cinema and Other Media
LanguageEnglish
SubjectFilm / General, Film / History & Criticism
Publication Year1981
TypeTextbook
AuthorBill Nichols
Subject AreaPerforming Arts
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight18.1 Oz
Item Length8.9 in
Item Width5.8 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN80-007684
Grade FromCollege Graduate Student
IllustratedYes
SynopsisWorking with two interrelated theories--ideology and image-systems, and ideology and principles of textual criticism--Nichols shows how and why we make emotional investments in sign sytsems with an ideological context., To what degree, Nichols asks, does ideology inform images in films, advertising, and other media? Does the cinema or any other sign system liberate or manipulate us? How can we as spectators know when the media are subtly perpetuating a specific set of values? To address these issues, the author draws from a variety of approaches--Marxism, psycholanalysis, communication theory, semiotics, structuralism, the psychology of perception. Working with two interrelated theories--ideology and image-systems, and ideology and principles of textual criticism--Nichols shows how and why we make emotional investments in sign sytsems with an ideological context.
