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To the Desert and Back: The Story of the Most Dramatic Business Transformation o
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Ubicado en: Oxnard, California, Estados Unidos
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Entrega prevista entre el vie. 28 nov. y el mar. 2 dic. a 94104
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N.º de artículo de eBay:186886348569
Última actualización el 03 sep 2025 17:00:11 H.EspVer todas las actualizacionesVer todas las actualizaciones
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Características del artículo
- Estado
- ISBN
- 9780787966775
Acerca de este producto
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0787966770
ISBN-13
9780787966775
eBay Product ID (ePID)
2437418
Product Key Features
Book Title
To the Desert and Back : the Story of One of the Most Dramatic Business Transformations on Record
Number of Pages
272 Pages
Language
English
Topic
Leadership, General, Industries / Food Industry, International / General, Mergers & Acquisitions
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
16.7 Oz
Item Length
9.3 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-002023
Dewey Edition
22
Reviews
"...the book gives a hilarious insight what happens in practice when insane management theorists infect..." ( Business Plus , September 2003)
Dewey Decimal
338.7/61664/009492
Table Of Content
Preview: The View from the Desert.Part I: Turnaround.1. Wake-Up Call.2. Rebuilding the Business.Part II: Takeover.3. Merger or Takeover?4. Going into Therapy.5. Revolution and Chaos.Part III: Transforming the Organization.6. 180 Leaders in Charge.7. Community or Cult?8. The McVan den Bergh Clan.Part IV: Transforming the Business.9. Growing a Market: Foods.10. Growing a Brand: Fats.11. Cascading Change: Uniquisine, Calv_, Royco, and Nassaukade.Part V: Transfer.12. To the Desert.13. The Legacy of Growth.Part VI: Takeaways for Leading Change.14. Change Models and Methods.15. Change as Theater.16. Holistic Integration.Appendix 1: Cast of Characters-Then and Now.Appendix 2: Learning History.Notes and Sources.Acknowledgments.About the Authors.Index.
Synopsis
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe. To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success., Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble-- declining volume, eroding margins, critical quality problems-- and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's path to thrive around the globe. To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth. The lessons learned from this dramatic business turnaround provide unexpected insights and encouraging inspiration for other companies and leaders ready to embark on their own remarkable journey of transformation, growth, and success., Dove, Lipton, Knorr, Ben & Jerry's, and Slim∗Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble- declining volume, eroding margins, critical quality problems- and is close to being sold off.
LC Classification Number
HD58.8
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- s***c (411)- Votos emitidos por el comprador.Mes pasadoCompra verificadaCould not be happier with this purchase. Always concerned about shipping electronics or anything fragile but this was perfect. Extremely well packaged, fast shipping (although FedEx had a minor 1 day delay), shipping price and communication was exceptional. Would definitely purchase anything from this seller, thank you so much !!
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- a***m (103)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaIn my 25 years of audio purchases, I have NEVER seen such quality packaging. Grills removed, surrounded by wrap and boxed separately, drivers covered with cardboard and gaffer tape, speaker corners protected with styrofoam. ASTOUNDING job to ensure I received my fairly priced item as described. I was truly impressed, so much that I'll follow their sales from now on. It is SO VERY RARE to get items shipped properly. Hats off to this seller. Sincerely, one happy customer.
Votos de vendedor (62.462)
- s***c (411)- Votos emitidos por el comprador.Mes pasadoCompra verificadaCould not be happier with this purchase. Always concerned about shipping electronics or anything fragile but this was perfect. Extremely well packaged, fast shipping (although FedEx had a minor 1 day delay), shipping price and communication was exceptional. Would definitely purchase anything from this seller, thank you so much !!
- i***4 (4)- Votos emitidos por el comprador.Mes pasadoCompra verificadaShipping was fine, value was there for a loose cart of a 3 year old game, and it was in the box as described. But the packaging was terrible, just wrapped in a see through bag with a bit of padding? No paper envelope or nothing around this cartridge even though it’s about the size of an SD-card is insane to me. Other than that good purchase.
- a***m (103)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaIn my 25 years of audio purchases, I have NEVER seen such quality packaging. Grills removed, surrounded by wrap and boxed separately, drivers covered with cardboard and gaffer tape, speaker corners protected with styrofoam. ASTOUNDING job to ensure I received my fairly priced item as described. I was truly impressed, so much that I'll follow their sales from now on. It is SO VERY RARE to get items shipped properly. Hats off to this seller. Sincerely, one happy customer.