Imagen 1 de 1
Galería
Imagen 1 de 1
¿Quieres vender uno?
Media Economics Applying to New and Traditional Media Text Book Hoskins Finn
USD6,99
Aproximadamente5,97 EUR
Estado:
Como nuevo
Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con sobrecubierta para las tapas duras. Incluye todas las páginas sin arrugas ni roturas. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
- ¡Cómpralo ya!Media Economics Applying to New and Traditional Media Text Book Hoskins Finn
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Envío:
USD5,75 (aprox. 4,91 EUR) USPS Media MailTM.
Ubicado en: Chandler Heights, Arizona, Estados Unidos
Entrega:
Entrega prevista entre el sáb. 16 ago. y el mié. 20 ago. a 94104
Devoluciones:
No se aceptan devoluciones.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:184787487189
Última actualización el 29 dic 2024 12:46:47 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- ISBN
- 9780761930952
Acerca de este producto
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0761930957
ISBN-13
9780761930952
eBay Product ID (ePID)
30204478
Product Key Features
Number of Pages
368 Pages
Language
English
Publication Name
Media Economics : Applying Economics to New and Traditional Media
Publication Year
2004
Subject
Communication Studies, Economics / General
Type
Textbook
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Hardcover
Dimensions
Item Weight
22 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
College Audience
LCCN
2004-003252
Reviews
Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle., "This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector."& & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & & -- Allan Brown, Griffith University, Australia, "Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle." -- Richard E. Collins "This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector." -- Allan Brown, Griffith University, Australia -- Allan Brown, "This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector." -- Allan Brown, Griffith University, Australia, "This is simply the most comprehensive and rigorous book available on the economics of the media. In a clear and non-technical style, it explains the economic principles and concepts needed to understand media firms, industries and policy, and applies this analysis to contemporary real world examples. It is highly suitable as a text for a course on the economics of media industries, and for executives in media or communications related organisations in the private or public sector." -- Allan Brown, Griffith University, Australia
Illustrated
Yes
Table Of Content
Introduction and OverviewDemand and SupplyMarketsConsumer BehaviorProduction and CostRevenue, Profit, Risk, and Managerial DecisionsMarket Structure, Theory of the Firm, and Industrial OrganizationPerfect Competition and MonopolyMonopolistic Competition and OligopolyPricing and Marketing SegmentationAdvertisingLabor MarketsGovernment InterventionInternational TradeReferencesIndex
Synopsis
Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment., "Hoskins, McFadyen and Finn de-dismalise economics. Their book is clearly written, full of cogent and apposite examples and analyses persuasively what makes media and communications like, and unlike, other economic sectors. From network externality to public good, from experience goods to superstars, from dumping to quotas they lucidly guide the reader through the tangles of the new economy and why it now matters less if maids burn books. Eat your heart out Thomas Carlyle." -Richard E. Collins, The Open University, U.K. How does the Internet affect the supply of information-based entertainment and cultural goods? Why do telephone companies have peak and off-peak prices for long-distance calls? Why is broadcasting, but not newspaper publishing, usually regulated and sometimes subsidized? Media Economics: Applying Economics to New and Traditional Media provides a thorough foundation of the microeconomic principles and concepts needed to understand media industries and issues in the converging media environment. Media Economics differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment. Key Features Chapter opening vignettes introduce the issues analyzed in each chapter Concise definitions of key terms for a clear understanding of basic microeconomic and managerial economic concepts Examples from a variety of media industries including those in the United States, Canada, the United Kingdom, and Australia A concept-driven approach enabling a longer shelf-life as technologies, structures, and revenues change A recognition of the reality of convergence and consolidation in media industries rather than addressing each media outlet individually Media Economics assumes no prior background in economics and is designed for undergraduate and graduate students studying media economics and media industries. The book is an ideal text for public policy and the media as well as media and society courses with an economic perspective taught in Media Studies, Communication, Business, Journalism, Film Studies, Political Studies, and Economics programs.
LC Classification Number
P96.E25H67 2004
Descripción del artículo del vendedor
Acerca de este vendedor
lexdure
100% de votos positivos•5,8 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (3.533)
- g***g (1002)- Votos emitidos por el comprador.Mes pasadoCompra verificadaGreat seller! Fast shipping, Items as described! Great communication!
- r***e (1359)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaSuper fast shipping, well packaged, good description and a good price.
- g***7 (31)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaRecd 7-11 "Ken Burns Documentary Mark Twain" as described shipped in a safe shipping envelope with thxs.
Más que explorar:
- Libros prácticos y de consulta, medios,
- Libros prácticos y de consulta, medios en español,
- Libros prácticos y de consulta, medio ambiente,
- Libros prácticos y de consulta, medios, en inglés,
- Libros prácticos y de consulta medio ambiente y naturaleza,
- Libros de texto,
- Libros de texto tercero de ESO,
- Libros de texto, GCSE,
- Libros libro de texto españoles,
- Libros de texto, educación y referencia
lexdure
100% de votos positivos•5,8 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Votos de vendedor (3.533)
- g***g (1002)- Votos emitidos por el comprador.Mes pasadoCompra verificadaGreat seller! Fast shipping, Items as described! Great communication!
- r***e (1359)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaSuper fast shipping, well packaged, good description and a good price.
- g***7 (31)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaRecd 7-11 "Ken Burns Documentary Mark Twain" as described shipped in a safe shipping envelope with thxs.