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What Customers Really Want: Bridging the Gap Between What Your Organization Offers and What Your Customers Crave by Scott McKain (Hardcover, 2001)
World of Books Ltd (10394948)
98,5% de votos positivos
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GBP 12,47
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Author:McKain, Scott. We may have grown, but our mission has never changed. In short, we care about people and the planet! The feel-good place to buy books. Number of Pages:224. Rest of World Proud to be B-Corp.
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Product Information
Scott McKain's experience as vice chairman of a rapidly growing $100 million organization, and his client relationships with the world's leading organizations, have convinced him that there is a stunning difference between what customers want and what most organizations offer. This widening gulf creates dissatisfaction, distrust, and-worst of all for any business-disloyalty. What customers really want today is a superior client experience. Sure, they want good service, a good product, and a good price. But what creates client loyalty is the connection created by organizations through the use of these elements along with personalization, differentiation, and emotion.Product Identifiers
PublisherThomas Nelson Publishers
ISBN-139780785211983
eBay Product ID (ePID)90062916
Product Key Features
Number of Pages224 Pages
Publication NameWhat Customers Really Want: Bridging the Gap Between What Your Organization Offers and What Your Customers Crave
LanguageEnglish
SubjectMarketing
Publication Year2001
TypeTextbook
AuthorScott Mckain
FormatHardcover
Dimensions
Item Height240 mm
Item Weight409 g
Item Width161 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorScott Mckain
