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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and
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N.º de artículo de eBay:184388902779
Última actualización el 28 jul 2023 19:26:19 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- Modified Item
- No
- Country/Region of Manufacture
- United States
- Educational Level
- College, Grad School
- Type
- Textbook
- ISBN
- 9781442206694
Acerca de este producto
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
1442206691
ISBN-13
9781442206694
eBay Product ID (ePID)
108165504
Product Key Features
Edition
4
Book Title
ADS, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Number of Pages
258 Pages
Language
English
Topic
Consumer Guides, Media Studies, Popular Culture, Advertising & Promotion
Publication Year
2011
Illustrator
Yes
Genre
Reference, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
17.8 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
Reviews
I especially like how Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too!, Berger hits on the topics I'm interested in bringing to the course. And it's easy for students to read; fun and interesting; accessible. I love this book., Pick up the new paperback edition. . . . It's a good, informative book about sex and advertising and other cool subjects, including new material on product placement., "Berger hits on the topics I'm interested in bringing to the course. And it's easy for students to read; fun and interesting; accessible. I love this book." --Kathy Petitte Jamison, University of Illinois, Springfield "I especially like how Berger addresses the issue of culture in an easy-to-present way and the in-depth analysis of a print ad. My students really like this book, too!" --Mark Stuhlfaut, University of Kentucky, Assistant Professor of Integrated Strategic Communications "Pick up the new paperback edition. . . . It's a good, informative book about sex and advertising and other cool subjects, including new material on product placement." -- Advertising Age "An excellent introduction for anyone interested in learning about advertising. Highly recommended." -- Choice Reviews "Well-written, down-to-earth, accessible, and rich in useful information." -- Contemporary Sociology
Dewey Edition
23
Dewey Decimal
659.1/0420973
Table Of Content
Chapter 1 Forward Chapter 2 Preface to the Fourth Edition Chapter 3 Preface to the Third Edition Chapter 4 Acknowledgments Chapter 5 1 Advertising in American Society Chapter 6 2 Consumer Cultures Chapter 7 3 Advertising and the Communication Process Chapter 8 4 Running It Up a Flagpole to See If Anyone Salutes Chapter 9 5 Sexuality and Advertising Chapter 10 6 Political Advertising Chapter 11 7 The Marketing Society Chapter 12 8 Analyzing Print Advertisements Chapter 13 9 Analyzing Television Commercials Chapter 14 10 Where Next? Chapter 15 Appendix: Useful Web Sites Chapter 16 Glossary Chapter 17 Annotated Bibliography Chapter 18 Bibliography
Synopsis
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text., Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh '1984' commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography., Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfume advertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh "1984" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It also offers a glossary to terms used in the book and an annotated bibliography., Now in its fourth edition, the popular Ads, Fads, and consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as WeberÆs study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of ômall girls,ö sexuality and advertising, and MaslowÆs theory of needs. The book also comes complete with updated ads and BergerÆs signature drawings. Whether they are new to BergerÆs lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text. Book jacket.
LC Classification Number
HF5823.B438 2011
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Tito's Trading Post
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Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Categorías populares de esta tienda
Votos de vendedor (456)
- c***d (227)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaJust as great as the first time I purchased from them. Item was as described and really fairly priced. They also came timely and were packaged well. Thanks for all!KONG Airdog Medium Non-Abrasive Dog Toy Squeaker Bone ASB2 Medium (#184969319523)
- e***4 (454)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaJust as listed, securely packed, fast shipping and decent price for complete set that is just about impossible to find, Would Buy Again !Cold Case TV Show Seasons 1-7 Complete Edition Series DVD Box Set Missing 1 Disc (#186879533593)
- 4***3 (2011)- Votos emitidos por el comprador.Mes pasadoCompra verificadaKong squeaky dumbbell as described; Lightning quick shipping; A+++ Ebayer! Thanks.