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Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION]
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Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Envío:
Gratis USPS Media MailTM.
Ubicado en: Leawood, Kansas, Estados Unidos
Entrega:
Entrega prevista entre el jue. 14 ago. y el mar. 19 ago. a 94104
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N.º de artículo de eBay:177277222319
Características del artículo
- Estado
- ISBN
- 9780135589809
Acerca de este producto
Product Identifiers
Publisher
Pearson Books
ISBN-10
0135589800
ISBN-13
9780135589809
eBay Product ID (ePID)
7050033583
Product Key Features
Edition
9
Publication Year
2021
Book Title
Integrated Advertising, Promotion, and Marketing Communications
Topic
Manufacturing
Number of Pages
480 Pages
Language
English
Illustrator
Yes
Genre
Technology & Engineering
Format
Trade Paperback
Additional Product Features
LCCN
2021-002983
Dewey Edition
23
Dewey Decimal
659.1
Table Of Content
PART 1: THE IMC FOUNDATION Integrated Marketing Communications Brand Management Buyer Behaviors The IMC Planning Process PART 2: IMC ADVERTISING TOOLS Advertising Campaign Management Advertising Design Traditional Media Channels PART 3: DIGITAL AND ALTERNATIVE MARKETING Digital and Mobile Marketing Social Media Alternative Marketing PART 4: IMC PROMOTIONAL TOOLS Database and Direct Response Marketing and Personal Selling Sales Promotions Public Relations and Sponsorship Programs PART 5: IMC ETHICS, REGULATION, AND EVALUATION Relations and Ethical Concerns Evaluating an Integrated Marketing Program
Synopsis
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
LC Classification Number
TS155.K785 2022
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