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UX Strategy: How to Devise Innovative Digital Products that People Want
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“Book is in very good condition! There is only light wear. The pages are clean with no marks.”
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N.º de artículo de eBay:176856849781
Última actualización el 09 abr 2025 23:26:24 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- En muy buen estado
- Notas del vendedor
- “Book is in very good condition! There is only light wear. The pages are clean with no marks.”
- MPN
- ["43171-541707"]
- Brand
- O'Reilly
- Style
- ABIS_BOOK
- ISBN
- 9781449372866
Acerca de este producto
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1449372864
ISBN-13
9781449372866
eBay Product ID (ePID)
208634565
Product Key Features
Number of Pages
310 Pages
Language
English
Publication Name
Ux Strategy : How to Devise Innovative Digital Products That People Want
Publication Year
2015
Subject
Internet / General, User Interfaces, E-Commerce / Internet Marketing, Social Aspects / Human-Computer Interaction
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
15.7 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2015-510041
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
005.437
Table Of Content
Foreword;Preface; Who Should Read This Book?; Why I Wrote This Book; How This Book Is Organized; What Is the UX Strategy Toolkit?; Comments and Questions; Safari® Books Onli≠Acknowledgements;Chapter 1: What Is UX Strategy?; 1.1 Misinterpretations About UX Strategy; 1.2 So What the Hell Is UX Strategy?; 1.3 Why a UX Strategy Is Crucial;Chapter 2: The Four Tenets of UX Strategy; 2.1 How I Discovered My UX Strategy Framework; 2.2 Tenet 1: Business Strategy; 2.3 Tenet 2: Value Innovation; 2.4 Tenet 3: Validated User Research; 2.5 Tenet 4: Killer UX Design; 2.6 Re∩Chapter 3: Validating the Value Proposition; 3.1 The Blockbuster Value Proposition; 3.2 What Is a Value Proposition?; 3.3 Re∩Chapter 4: Conducting Competitive Research; 4.1 Learning Lessons, the Hard Way; 4.2 Using the Competitive Analysis Matrix Tool; 4.3 Understanding the Meaning of Competition; 4.4 Re∩Chapter 5: Conducting Competitive Analysis; 5.1 The Blockbuster Value Proposition, Part 2; 5.2 What Is an Analysis?; 5.3 Re∩Chapter 6: Storyboarding Value Innovation; 6.1 Timing Really Is Everything; 6.2 Techniques for Value Innovation Discovery; 6.3 Business Models and Value Innovation; 6.4 Re∩Chapter 7: Creating Prototypes for Experiments; 7.1 Giving It Your Best Shot; 7.2 How I Became an Experiment Addict; 7.3 Testing Product/Market Fit by Using Prototypes; 7.4 Re∩Chapter 8: Conducting Guerrilla User Research; 8.1 Guerrilla User Research: Operation Silver Lake Café; 8.2 User Research versus Guerrilla User Research; 8.3 Re∩Chapter 9: Designing for Conversion; 9.1 Seeding Growth Hackers; 9.2 Using the Funnel Matrix Tool; 9.3 Conducting Suspect Stage Experiments with Landing Pages; 9.4 Re∩Chapter 10: Strategists in the Wild; 10.1 Holly North; 10.2 Peter Merholz; 10.3 Milana Sobol; 10.4 Geoff Katz;Chapter 11: Dénouement;About the Auth∨Colophon;
Synopsis
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
LC Classification Number
QA76.9.H85
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ANTHEM BOOKS
100% de votos positivos•2,4 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Categorías populares de esta tienda
Votos de vendedor (699)
- c***s (81)- Votos emitidos por el comprador.Último añoCompra verificadaExcellent packaging with bubble wrap completely covering purchase. Fast shipping with a personalized note "Hope you love it." Although image on listing doesn't show item, it is accurate in that it is brand new! My wife was very happy to receive the twilight collector edition DVD which comes with flower! Highly recommend seller.The Twilight Saga: Breaking Dawn Part One (DVD) (#176783657420)
- n***l (124)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaShipped pretty quickly and packaged safely. Great quality! Pages look nice and is practically new! Was bubble wrapped and in a plastic mailer to keep it dry. Very happy with my purchase. Good value. I can't wait to start reading. Blah blah blah you know the deal for some reason ebay won't let me post this unless it's 500 characters and that's insane I got my point across in one sentence but I know feedback is important for small businesses.Creating a Life Together: Tools to Grow Ecovillages + Intentional Communities (#176822844102)
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