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Fall of Advertising and the Rise of PR by Al Ries and Laura Ries (2002,...

Rival Madness
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USD14,99
Aproximadamente13,15 EUR
Estado:
Como nuevo
Respira tranquilidad. Se aceptan devoluciones.
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Ubicado en: Rancho Cucamonga, California, Estados Unidos
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Entrega prevista entre el jue. 12 jun. y el lun. 16 jun. a 94104
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N.º de artículo de eBay:176813896353
Última actualización el 26 mar 2025 11:00:52 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
Como nuevo: Libro en perfecto estado y poco leído. La tapa no tiene desperfectos y si procede, con ...
ISBN
9780060081980

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Product Identifiers

Publisher
HarperCollins
ISBN-10
0060081988
ISBN-13
9780060081980
eBay Product ID (ePID)
24069185271

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Fall of Advertising and the Rise of PR
Subject
Marketing / Industrial, Consumer Guides, Public Relations, Motivational, Advertising & Promotion
Publication Year
2002
Type
Not Available
Author
Al Ries, Laura Ries
Subject Area
Référence, Business & Economics
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
16.5 Oz
Item Length
8.2 in
Item Width
5.5 in

Additional Product Features

LCCN
2002-023294
TitleLeading
The
Dewey Edition
21
Reviews
The Rieses don't expect brand advertising to go away, but argue that it should be reserved for promoting mature brands
Illustrated
Yes
Dewey Decimal
659
Intended Audience
Trade
Synopsis
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down., Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers - all the while demonstrating why advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility; the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR; advertising should only be used to maintain brands once they have been established through publicity. Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
LC Classification Number
HF5823.R642 2002

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