CB (MindTap Course List) - Paperback, by Babin Barry; Harris Eric

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Características del artículo

Estado
Nuevo: Libro nuevo, sin usar y sin leer, que está en perfecto estado; incluye todas las páginas sin ...
Type
Textbook
ISBN
9780357518205

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Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357518209
ISBN-13
9780357518205
eBay Product ID (ePID)
8050073666

Product Key Features

Edition
9
Book Title
Cb
Number of Pages
400 Pages
Language
English
Topic
Marketing / General, Consumer Behavior
Publication Year
2021
Features
Revised
Genre
Business & Economics
Author
Eric Harris, Barry J. Babin
Book Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Weight
28.9 Oz

Additional Product Features

Dewey Edition
23
Dewey Decimal
658.8/342
Edition Description
Revised edition
Table Of Content
Part I: Introduction. 1. What is CB and Why Should I Care? 2. Value and the Consumer Behavior Value Framework. Part II: Internal Influences 3. Consumer Learning Starts Here: Perception. 4. Comprehension, Memory, and Cognitive Learning. 5. Motivation and Emotion: Driving Consumer Behavior. 6. Personality, Lifestyles, and the Self-Concept. 7. Attitudes and Attitude Changes. Part III: External Influences. 8. Group and Interpersonal Influence. 9. Consumer Culture. 10. Microcultures. Part IV: Situations and Decision Making. 11.Consumers in Situations. 12. Decision Making I: Need Recognition and Search. 13. Decision Making II: Alternative Evaluation and Choice. Part V: Consumption and Beyond. 14. Consumption to Satisfaction. 15. Beyond Consumer Relationships. 16. Consumer and Marketing Misbehavior.
Synopsis
Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris' CB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles., Learn the principles and skills behind consumer behavior in the way that's best for you with Babin/HarrisCB, 9E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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