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Buy It Now: Lessons from eBay , White, Michele, Paperback
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N.º de artículo de eBay:176515607718
Características del artículo
- Estado
- Series
- n/a
- Educational Level
- Adult & Further Education, High School, Vocational School
- Level
- Business, Beginner, Advanced
- ISBN
- 9780822352402
Acerca de este producto
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822352400
ISBN-13
9780822352402
eBay Product ID (ePID)
112128263
Product Key Features
Number of Pages
330 Pages
Language
English
Publication Name
Buy It Now : Lessons from Ebay
Subject
Gender Studies, Social Aspects / Human-Computer Interaction, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year
2012
Type
Textbook
Subject Area
Computers, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
17.1 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
LCCN
2011-053341
Reviews
"Michele White explores eBay as a brand community of monetary and affective circulation that encourages certain uses and, indeed, configures its users as certain kinds of consumers. By doing so, she makes a compelling argument for how identity categories and historical layers of representation are played out on eBay as an assemblage of sellers, buyers, lurkers, information architecture, interface design, business concepts, acts of branding, and item depiction. Critical and astute, Buy It Now pulls the rug out from under those who consider online marketplaces as the instrumental means to an end."- Susanna Paasonen , author of Carnal Resonance: Affect and Online Pornography, "With Buy It Now , White succeeds in posting a compelling call for further study of how eBay and other online communities shape and serve the expression, consumption, and perpetuation of key constructs of our culture and society." - Susan Chenelle, Bitch, " Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way."-- Sarah Banet-Weiser , author of Authentic(tm): The Politics of Ambivalence in a Brand Culture, With Buy It Now , White succeeds in posting a compelling call for further study of how eBay and other online communities shape and serve the expression, consumption, and perpetuation of key constructs of our culture and society., "Michele White explores eBay as a brand community of monetary and affective circulation that encourages certain uses and, indeed, configures its users as certain kinds of consumers. By doing so, she makes a compelling argument for how identity categories and historical layers of representation are played out on eBay as an assemblage of sellers, buyers, lurkers, information architecture, interface design, business concepts, acts of branding, and item depiction. Critical and astute, Buy It Now pulls the rug out from under those who consider online marketplaces as the instrumental means to an end."-- Susanna Paasonen , author of Carnal Resonance: Affect and Online Pornography, Buy it Now will find a receptive audience in scholars of internet and new media, gay and lesbian studies, museum studies, race studies and women and gender studies. It is suitable for graduate and capstone undergraduate courses., This book ultimately makes a significant contribution to the field of social scholarship, where there has been a shortage of critical Internet studies. . . . This work provides brilliant insight into these dynamic power relationships, between workers and corporations, by exposing how businesses use the rhetoric of community to achieve dominance. . . . [A] timely text of significance for cultural studies scholars. . . . ., " Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way."-- Sarah Banet-Weiser , author of Authentic(tm): The Politics of Ambivalence in a Brand Culture "Michele White explores eBay as a brand community of monetary and affective circulation that encourages certain uses and, indeed, configures its users as certain kinds of consumers. By doing so, she makes a compelling argument for how identity categories and historical layers of representation are played out on eBay as an assemblage of sellers, buyers, lurkers, information architecture, interface design, business concepts, acts of branding, and item depiction. Critical and astute, Buy It Now pulls the rug out from under those who consider online marketplaces as the instrumental means to an end."-- Susanna Paasonen , author of Carnal Resonance: Affect and Online Pornography "Throughout this painstakingly researched text, White provides examples of gender and sexuality stereotypes--including wedding dress categorization and symbolism, or 'gay interest' sellers who are often linked to underwear and swimsuits--within eBay that reinforce traditional gender role attitudes. . . . [A]n intriguing look at sociological implications of new media." -- Publishers Weekly "With Buy It Now , White succeeds in posting a compelling call for further study of how eBay and other online communities shape and serve the expression, consumption, and perpetuation of key constructs of our culture and society." -- Susan Chenelle Bitch "[White's] study might be useful for researchers studying similar 'market-oriented sites such as Etsy and craigslist,' and her approach would also be a useful guide for those thinking about how to study newer collection websites such as Pinterest and Goodreads. Recommended." -- S. Pepper Choice "This book ultimately makes a significant contribution to the field of social scholarship, where there has been a shortage of critical Internet studies. . . . This work provides brilliant insight into these dynamic power relationships, between workers and corporations, by exposing how businesses use the rhetoric of community to achieve dominance. . . . [A] timely text of significance for cultural studies scholars. . . . ." -- Christopher T. Conner Visual Studies " Buy it Now will find a receptive audience in scholars of internet and new media, gay and lesbian studies, museum studies, race studies and women and gender studies. It is suitable for graduate and capstone undergraduate courses." -- Michael Petit New Media & Society, [White's] study might be useful for researchers studying similar 'market-oriented sites such as Etsy and craigslist,' and her approach would also be a useful guide for those thinking about how to study newer collection websites such as Pinterest and Goodreads. Recommended., " Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way." Sarah Banet-Weiser, author of Authentic & trade: The Politics of Ambivalence in a Brand Culture "[White] She asserts that "gendered, raced, and sexualized subjects are imbricated in Internet settings," and wants to see further critiques along these lines within new media studies. While the scholarly examination of organizational and cultural logic is likely to have limited appeal to the casual reader, the book presents an intriguing look at sociological implications of new media." Publishers Weekly , May 21st 2012, "Throughout this painstakingly researched text, White provides examples of gender and sexuality stereotypes-including wedding dress categorization and symbolism, or 'gay interest' sellers who are often linked to underwear and swimsuits-within eBay that reinforce traditional gender role attitudes. . . . [A]n intriguing look at sociological implications of new media." - Publishers Weekly, "Throughout this painstakingly researched text, White provides examples of gender and sexuality stereotypes--including wedding dress categorization and symbolism, or 'gay interest' sellers who are often linked to underwear and swimsuits--within eBay that reinforce traditional gender role attitudes. . . . [A]n intriguing look at sociological implications of new media." - Publishers Weekly, "Buy It Now is an excellent, solidly-researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way."- Sarah Banet-Weiser , author of Authenticâ„¢: The Politics of Ambivalence in a Brand Culture, Throughout this painstakingly researched text, White provides examples of gender and sexuality stereotypes--including wedding dress categorization and symbolism, or 'gay interest' sellers who are often linked to underwear and swimsuits--within eBay that reinforce traditional gender role attitudes. . . . [A]n intriguing look at sociological implications of new media., " Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in such a thorough way."- Sarah Banet-Weiser , author of Authenticâ„¢: The Politics of Ambivalence in a Brand Culture
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
381/.177
Table Of Content
Figures vii Preface and Acknowledgments ix Introduction. Lessons and Methods from eBay 1 1. Between Security and Distrust: eBay's Brand, Fan, and Virtual Communities 24 2. Pins, Cards, and Griffith's Jacket: Producing Identity and Brand Communities through eBay Live! Conferences and Collecting 52 3. You Can "Get It On" eBay: Selling Gender, Sexuality, and Organized Logic through the Interface 84 4. eBay's Visible Masculinities: "Gay" and "Gay Interest" Listings and the Politics of Describing 110 5. eBay Boys Will Be Lesbians: Viewing "Lesbian" and "Lesbian Interest" Vintage Photography Listings 143 6. Re-collecting Black Americana: "Absolutely Derogatory" Objects and Narratives from eBay's Community 168 Afterword. Everything in Moderation: The Regulating Aspects of craigslist and the Moral Assertions of "Community Flagging" 203 Notes 219 Works Cited 289 Index 309
Synopsis
In Buy It Now , Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gender and sexuality, looking, for example, at descriptions included in wedding dress listings, and how eBay directs individuals to the "Adult Only" part of the website when they use the search terms "gay" and "lesbian." She discloses the ways that eBay promises a caring community but its "Black Americana" category reproduces racism by allowing sellers' narratives that excuse and romanticize slavery and insult African Americans. White also looks at how participants challenge eBay's categories, rules, and values, examining widely used strategies of resistance by sellers and buyers in the lesbian and gay interest listings. By analyzing the organizational and cultural logics present in eBay, White emphasizes how other Internet settings, including craigslist, are not as transparent, community-oriented, and empowering as they claim. She proposes methods for researching and reconceptualizing new media sites., In Buy It Now , Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
LC Classification Number
HM851
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Mardi Gras Zone
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Votos de vendedor (9.699)
- a***r (3645)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis is an Excellent T-Shirt, 100% as described. The shirt arrived well packaged and secured. It's in Great Condition with NO rips or Stains whatsoever. A great shirt at a great price. I'm happy with my purchase and I will buy from this Seller again. A++++++++++
- b***b (214)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaBeautiful transaction. Perfect price, great delivery speed, packaging was very protective, item is better than described - the LP is in pristine condition! Will definitely do business with Mardi Gras Zone again!Garry Glenn – Feels Good To Feel Good - VINYL RECORD LP (#176535009857)
- s***r (374)- Votos emitidos por el comprador.Último añoCompra verificadaItem fairly priced, as described, good packaging, slow shipping (USPS issue, not the sellers). Good seller communication. Thank you.Broken Prey By John Sanford 2005 (HC/DJ) (#175589533934)