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Traction : How Any Startup Can Achieve Rapid Customer Growth Paperback
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Estado:
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Recogida:
Recogida local gratis en Los Angeles, California, Estados Unidos.
Envío:
USD4,47 (aprox. 3,82 EUR) USPS Media MailTM.
Ubicado en: Los Angeles, California, Estados Unidos
Entrega:
Entrega prevista entre el lun. 20 oct. y el jue. 23 oct. a 94104
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N.º de artículo de eBay:176022572504
Última actualización el 16 jul 2025 23:40:51 H.EspVer todas las actualizacionesVer todas las actualizaciones
El 10% de la venta de este artículo se destinará a The Michael J. Fox Foundation for Parkinsons Research
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Características del artículo
- Estado
- Publication Year
- 2015
- Publication Name
- Penguin Publishing Group
- ISBN
- 9780241242537
Acerca de este producto
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
0241242533
ISBN-13
9780241242537
eBay Product ID (ePID)
229084467
Product Key Features
Book Title
Traction : How Any Startup Can Achieve Explosive Customer Growth
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Personal Success, Customer Relations, Entrepreneurship, New Business Enterprises
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
10.5 Oz
Item Length
9.2 in
Item Width
6 in
Additional Product Features
LCCN
2015-510340
Reviews
Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book
Synopsis
Two successful startup founders offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the differencce. Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups don t get off the ground not because of a bad product, but because they don t have enough customers. They make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. TRACTION is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels from viral marketing to trade shows, offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup. Drawing on advice from more than 40 successful startup founders and marketers, from Wikipedia s Jimmy Wales to American Apparel s Ryan Holiday, TRACTION is a comprehensive textbook for marketing your way to growth.", Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution- every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
LC Classification Number
HD62.5
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