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Persuasion: Psychological Insights and Perspectives 2nd Edition Book
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N.º de artículo de eBay:175860039551
Última actualización el 06 ago 2024 18:57:49 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Narrative Type
- Nonfiction
- ISBN
- 9780761928096
Acerca de este producto
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
076192809X
ISBN-13
9780761928096
eBay Product ID (ePID)
20038437955
Product Key Features
Number of Pages
368 Pages
Language
English
Publication Name
Persuasion : Psychological Insights and Perspectives
Publication Year
2005
Subject
General, Social Psychology
Features
Revised
Type
Textbook
Subject Area
Psychology
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
22 Oz
Item Length
9.1 in
Item Width
7.4 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2004-019352
Reviews
"It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." -- PsycCRITIQUES:Contemporary Psychology * (2005, Vo.50, No. 28, Article 8) *, It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising.
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
153.8/52
Edition Description
Revised edition
Table Of Content
Preface About the Editors 1. Domains of Persuasion: An Introduction - Timothy C. Brock and Melanie C. Green 2. Attitude Measurement: Techniques for Measuring the Unobservable - Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall 3. Acting as We Feel: When and How Attitudes Guide Behavior - Russell H. Fazio and David R. Roskos-Ewoldsen 4. Actions and Attitudes: The Theory of Cognitive Dissonance - Joel Cooper, Robert Mirabile, and Steven J. Scher 5. To Think or Not to Think: Exploring Two Routes to Persuasion - Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester 6. Persuasiveness of Narratives - Melanie C. Green and Timothy C. Brock 7. Principles of Interpersonal Influence - Robert B. Cialdini and Brad J. Sagarin 8. Influence and Persuasion in Small Groups - Charlan Jeanne Nemeth and Jack A. Goncalo 9. Do Messages From Your Body, Your Friends, Your Doctor, or the Media Shape Your Health Behaviors? - Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci 10. Mass Media and Political Persuasion - Shanto Iyengar and Jennifer McGrady 11. Changing Prejudice: The Effects of Persuasion on Implicit and Explicit Forms of Race Bias - David M. Amodio and Patricia G. Devine 12. The Psychology of Advertising - Frank R. Kardes Glossary - Katherine Walker-Smith and Melanie C. Green Name Index Subject Index
Synopsis
This second edition has been revised and updated to reflect research from the milleniums turn. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising., "It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank... The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." -- PsycCRITIQUES:Contemporary Psychology: APA Review of Books (2005, Vo.50, No. 28, Article 8) Continuing chapter contributors include: Timothy C. Brock John T. Cacioppo Robert B. Cialdini Joel Cooper Russell H. Fazio Jon A. Krosnick Howard Leventhal Richard E. Petty David R. Roskos-Ewoldsen New chapter contributors include: David M. Amodio Patricia G. Devine Leandre R. Fabrigar Melanie C. Green Shanto Iyengar Elaine A. Leventhal Charlan Jeanne Nemeth Frank R. Kardes Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically. Persuasion: Psychological Insights and Perspectives, Second Edition brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited book highlights important and influential views on persuasion and guides users through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising. Key Features Includes up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and ads to enhance student comprehension Includes a comprehensive glossary at the end of the book for the necessary technical terms Provides end-of-chapter summaries and a full set of references to guide users to more in-depth resources on each topic This is an ideal book for everyone interested in persuasion processes. The concepts and tools are central to application in Psychology, Business, Marketing, Communication, Journalism, Sociology, and Political Science., It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank... The scholarship behind the writing and the findings is incontrovertible. This ......|9780761928096|, "It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings. ... The contributors represent an unusual breadth of disciplines and academic rank... The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising." -- PsycCRITIQUES:Contemporary Psychology: APA Review of Books (2005, Vo.50, No. 28, Article 8) Continuing chapter contributors include:Timothy C. BrockJohn T. CacioppoRobert B. CialdiniJoel CooperRussell H. FazioJon A. KrosnickHoward LeventhalRichard E. PettyDavid R. Roskos-EwoldsenNew chapter contributors include:David M. AmodioPatricia G. DevineLeandre R. FabrigarMelanie C. GreenShanto IyengarElaine A. LeventhalCharlan Jeanne NemethFrank R. KardesPersuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, oftentimes dramatically.Persuasion: Psychological Insights and Perspectives, Second Edition brings together leading persuasion researchers who write engagingly and authoritatively on the basics of persuasion theories. This edited book highlights important and influential views on persuasion and guides users through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.Key Features Includes up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion Uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and ads to enhance student comprehension Includes a comprehensive glossary at the end of the book for the necessary technical terms Provides end-of-chapter summaries and a full set of references to guide users to more in-depth resources on each topic This is an ideal book for everyone interested in persuasion processes. The concepts and tools are central to application in Psychology, Business, Marketing, Communication, Journalism, Sociology, and Political Science., Persuasion: Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.
LC Classification Number
BF637.P4P44 2005
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- v***f (5)- Votos emitidos por el comprador.Último añoCompra verificadaGreat to work with ships fast got here before the predicted time. Package was nice. Was exactly as described and was a great value. Highly recommend this sellerMen's BURTON Ruler Speed Lace Snowboarding Boots US Size 14 Imprint 1 Liners EUC (#176745543163)
- p***_ (28)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaThis Bible came as advertised and is in very good condition. The packing was more than sufficient and delivery was in a reasonable time. Very well done in the sellers behalf, Thank you.Life Application Study Bible Tyndale Black Hardcover NLT 2004 Clean (#176596056588)