Imagen 1 de 1
Foto genérica
Imagen 1 de 1
Foto genérica
Loose Leaf for M: ADVERTISING by Christian Arens, David H. Schaefer, William F. Arens and Michael F. Weigold (2021, Ringbound)
textbooks_source (39223)
99,4% de votos positivos
Precio:
USD89,42
Aproximadamente75,35 EUR
+ USD20,43 de envío
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
Estado:
Loose Leaf for M: ADVERTISING. Title : Loose Leaf for M: ADVERTISING. Binding : Loose Leaf. Publication Date : Feb 4 2021.
- ¡Cómpralo ya!Loose Leaf for M: ADVERTISING by Arens, William, Arens, Christian, Weigold, Mic
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Acerca de este artículo
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-101264058551
ISBN-139781264058556
eBay Product ID (ePID)27050092986
Product Key Features
Number of Pages480 Pages
LanguageEnglish
Publication NameLoose Leaf for M: Advertising
SubjectAdvertising & Promotion
Publication Year2021
TypeTextbook
AuthorChristian Arens, David H. Schäfer, William F. Arens, Michael F. Weigold
Subject AreaBusiness & Economics
FormatRingbound
Dimensions
Item Weight31.1 Oz
Additional Product Features
Edition Number4
Intended AudienceCollege Audience
Grade FromCollege Freshman
Grade ToCollege Graduate Student
Table Of ContentPART ONE: AN INTRODUCTION TO ADVERTISING Chapter 1: What Is Advertising? Chapter 2: The Environment of Advertising Chapter 3: The Business of Advertising PARTO TWO: UNDERSTANDING THE TARGET AUDIENCE Chapter 4: Targeting and the Marketing Mix Chapter 5: Communication and Consumer Behavior PART THREE: THE PLANNING PROCESS Chapter 6: Account Planning and Research Chapter 7: Marketing, Advertising, and IMC Planning PART FOUR: THE CREATIVE PROCESS Chapter 8: Creating Ads: Strategy and Process Chapter 9: Creative Execution: Art and Copy PART FIVE: REACHING THE TARGET AUDIENCE Chapter 10: Print Media Chapter 11: Audio and Video Media Chapter 12: Digital Interactive Media Chapter 13: Out-of-Home, Direct-Mail, and Promotional Product advertising PART SIX: INTEGRATING MARKETING COMMUNICATIONS ELEMENTS Chapter 14: Media Planning and Buying Chapter 15 IMC: Direct Marketing, Personal Selling, Packaging, and Sales Promotion Chapter 16 IMC: Public Relations, Sponsorship, and Corporate Advertising
SynopsisM: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today's business students.
