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The Experience Economy, Updated Edition
USD6,28
Aproximadamente5,56 EUR
Estado:
En buen estado
Libro que se ha leído pero que está en buen estado. Daños mínimos en la tapa, incluidas rozaduras, pero sin roturas ni agujeros. Es posible que no incluya sobrecubierta para tapas duras. Tapa muy poco desgastada. La mayoría de las páginas están en buen estado con muy pocas arrugas o roturas. El texto subrayado a lápiz es prácticamente inexistente, no hay texto resaltado ni anotaciones en los márgenes. No faltan páginas. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección.
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Envío:
Gratis USPS Media MailTM.
Ubicado en: Racine, Wisconsin, Estados Unidos
Entrega:
Entrega prevista entre el mié. 7 may. y el sáb. 10 may. a 43230
Devoluciones:
30 días para devoluciones. El comprador paga el envío de la devolución..
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N.º de artículo de eBay:166957681951
Última actualización el 02 may 2025 18:08:11 H.EspVer todas las actualizacionesVer todas las actualizaciones
Características del artículo
- Estado
- Release Year
- 2011
- ISBN
- 9781422161975
Acerca de este producto
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1422161978
ISBN-13
9781422161975
eBay Product ID (ePID)
92870845
Product Key Features
Book Title
Experience Economy, Updated Edition
Number of Pages
400 Pages
Language
English
Topic
Marketing / General, Industries / General, Customer Relations, Management
Publication Year
2011
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
14 Oz
Item Length
8.2 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2010-054391
Reviews
updated and wonderfully relevant book." – AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "updated and wonderfully relevant book." - AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "updated and wonderfully relevant book." -- AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO, "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences." - Tom Kelley, General Manager, IDEO
TitleLeading
The
Edition Description
Revised edition
Synopsis
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day., In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and lucrative--impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples--including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
LC Classification Number
HF5415.15.P56 2011
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goodwillrs
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- 5***d (159)- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe picture was shipped quickly, via Fed Ex, arrived much earlier than I thought. Packaged extremely well. Triple large bubble wrap. Framed picture as described in words and in picture. The value was excellent. Also communication with seller A+++++. Highly recommend!!
- y***a (58)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI bought the item knowing it had issues. The seller’s photos very clearly pointed out each damaged area. And each boo-boo was highlighted with an arrow. I give goodwillrs very high marks for its accurate and honest description! I also messaged the seller with a question and received a swift reply. The item was well-packaged and arrived in good shape. So 2 thumbs up for goodwillrs!VNTG 1980's Blue Lion Brand Wooden 4-String Teardrop Dulcimer (Parts and Repair) (#167166904711)
- 4***e (1274)- Votos emitidos por el comprador.Mes pasadoCompra verificadaGood price even for having one of the lanyard knubs broken off although not mention in description. Packing was questionable just wrapped in plastic and dropped in box. No bubble or paper to provide protection. Shipping time was ok nothing special or awful..
goodwillrs
99,2% de votos positivos•1,2 millones artículos vendidos
Registrado como vendedor profesional
Votos de vendedor (319.052)
- 5***d (159)- Votos emitidos por el comprador.Mes pasadoCompra verificadaThe picture was shipped quickly, via Fed Ex, arrived much earlier than I thought. Packaged extremely well. Triple large bubble wrap. Framed picture as described in words and in picture. The value was excellent. Also communication with seller A+++++. Highly recommend!!
- y***a (58)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaI bought the item knowing it had issues. The seller’s photos very clearly pointed out each damaged area. And each boo-boo was highlighted with an arrow. I give goodwillrs very high marks for its accurate and honest description! I also messaged the seller with a question and received a swift reply. The item was well-packaged and arrived in good shape. So 2 thumbs up for goodwillrs!VNTG 1980's Blue Lion Brand Wooden 4-String Teardrop Dulcimer (Parts and Repair) (#167166904711)
- 4***e (1274)- Votos emitidos por el comprador.Mes pasadoCompra verificadaGood price even for having one of the lanyard knubs broken off although not mention in description. Packing was questionable just wrapped in plastic and dropped in box. No bubble or paper to provide protection. Shipping time was ok nothing special or awful..