Imagen 1 de 1
Galería
Imagen 1 de 1
¿Quieres vender uno?
Media/Impact An Introduction to Mass Media, Biagi 12th Edition New Free Ship
USD18,99
Aproximadamente16,33 EUR
Estado:
- ¡Cómpralo ya!Media/Impact An Introduction to Mass Media, Biagi 12th Edition New Free Ship
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Envío:
Gratis USPS Media MailTM.
Ubicado en: Wyncote, Pennsylvania, Estados Unidos
Entrega:
Entrega prevista entre el jue. 30 oct. y el lun. 3 nov. a 94104
Devoluciones:
No se aceptan devoluciones.
Pagos:
Compra con confianza
El vendedor asume toda la responsabilidad de este anuncio.
N.º de artículo de eBay:166863825233
Características del artículo
- Estado
- Educational Level
- Adult & Further Education, High School, Vocational School
- Personalized
- No
- Level
- Beginner, Intermediate, Business
- Country/Region of Manufacture
- United States
- ISBN
- 9781305580985
Acerca de este producto
Product Identifiers
Publisher
Wadsworth
ISBN-10
1305580982
ISBN-13
9781305580985
eBay Product ID (ePID)
219290786
Product Key Features
Number of Pages
448 Pages
Publication Name
Media/Impact : an Introduction to Mass Media
Language
English
Subject
Business Communication / General, Media Studies, Industries / Media & Communications, General
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Social Science, Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback
Dimensions
Item Height
10.8 in
Item Weight
34.4 Oz
Item Length
0.7 in
Item Width
8.5 in
Additional Product Features
Edition Number
12
Intended Audience
College Audience
LCCN
2015-955054
Dewey Edition
22
Reviews
One of the most engaging Mass Communication textbooks. Biagi presents a thorough and balanced exploration of media and its supporting industries. Her writing challenges students to understand the uses of media and the potential future impact that media will have on all of our lives., MEDIA/IMPACT is a terrific introductory mass communication textbook, with excellent supplemental materials for instructors and a manageable amount of content for students. The chapters are organized in a way that connects the historical and current trends of the media with the students' lives.
Illustrated
Yes
Dewey Decimal
302.23
Edition Description
Revised edition
Table Of Content
Part I: THE MASS MEDIA INDUSTRIES.1. Mass Media and Everyday Life.2. Books: Rearranging the Page.3. Newspapers: Mobilizing Delivery.4. Magazines: Chasing the Audience.5. Recordings: Streaming Sounds.6. Radio: Riding New Waves.7. Movies: Digitizing Dreams.8. Television: Changing Channels.9. Internet Media: Widening the Web.Part II: SELLING THE MESSAGE.10. Advertising: Catching Consumers.11. Public Relations: Promoting Ideas.Part III: CHANGING MESSAGES.12. News and Information: Staying Connected.13. Social and Political Issues: Shaping the Arguments.14. Law and Regulation: Rewriting the Rules.15. Ethics: Placing Responsibility.16. Global Media: Discovering New Markets.Glossary.Media Information Resource Guide.
Synopsis
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
LC Classification Number
P90
Descripción del artículo del vendedor
Acerca de este vendedor
Global-Foto-Archive
98,9% de votos positivos•6,3 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Categorías populares de esta tienda
Votos de vendedor (3.060)
- *****- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaitem arrived in excellent condition. Great value packaged to be well protected and was as described. Thank you for being a great seller.
- *****- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaShipping and packaging was very good. The product was as described. Great value and the Ed Sullivan Show Lineup and set list fits with my unused Ed Sullivan Ticket for that show. Got it in my curio cabinet right away.
- v***5 (934)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem as listed. Shipped and packaged very well. Good seller.Lunatic Asylum Cleveland State Mental Hospital 1940s Photo - Crowded Room (#126924400944)
Global-Foto-Archive
98,9% de votos positivos•6,3 mil artículos vendidos
Registrado como vendedor particularPor tanto, no se aplican los derechos de los consumidores derivados de las leyes de protección de los consumidores de la UE. La Garantía al cliente de eBay sigue aplicando a la mayoría de compras. Más informaciónMás información
Categorías populares de esta tienda
Votos de vendedor (3.060)
- *****- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaitem arrived in excellent condition. Great value packaged to be well protected and was as described. Thank you for being a great seller.
- *****- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaShipping and packaging was very good. The product was as described. Great value and the Ed Sullivan Show Lineup and set list fits with my unused Ed Sullivan Ticket for that show. Got it in my curio cabinet right away.
- v***5 (934)- Votos emitidos por el comprador.Últimos 6 mesesCompra verificadaItem as listed. Shipped and packaged very well. Good seller.Lunatic Asylum Cleveland State Mental Hospital 1940s Photo - Crowded Room (#126924400944)