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Product Identifiers
PublisherSAGE Publications, Incorporated
ISBN-100803906145
ISBN-139780803906143
eBay Product ID (ePID)1392025
Product Key Features
Number of Pages240 Pages
Publication NameMedia Analysis Techniques
LanguageEnglish
SubjectCommunication Studies, Media Studies, General
Publication Year1982
TypeTextbook
Subject AreaLiterary Criticism, Language Arts & Disciplines, Social Science
AuthorArthur A. Berger
SeriesCommtext Ser.
FormatTrade Paperback
Dimensions
Item Weight8 Oz
Additional Product Features
Intended AudienceScholarly & Professional
LCCN82-003367
Dewey Edition22
Series Volume Number10
IllustratedYes
Dewey Decimal302.23/01
SynopsisBerger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisements and all-news radio., Berger reviews four approaches to media analysis: semiological, psychoanalytical, Marxist and sociological. He describes them in enough detail for students to conduct analyses of their own, and shows their applications to analyses of a feature film, American football, advertisments and all-news radio.