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Fundraising Basics: A Complete Guide: ., USED-Good, Ciconte, Barbara L.,Jacob, J

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ISBN
9780763746667
Categoría

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Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
0763746665
ISBN-13
9780763746667
eBay Product ID (ePID)
59027430

Product Key Features

Number of Pages
602 Pages
Publication Name
Fundraising Basics: a Complete Guide
Language
English
Publication Year
2009
Subject
Nonprofit Organizations & Charities / Fundraising & Grants, Nonprofit Organizations & Charities / General
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Barbara L. Ciconte, Jeanne Jacob
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
23.5 Oz
Item Length
9.8 in
Item Width
5.9 in

Additional Product Features

Edition Number
3
Intended Audience
College Audience
Illustrated
Yes
Edition Description
Revised edition
Table Of Content
Chapter1 Ensuring the Future of Philanthropy--An American Tradition--Through Accountability and Ethical Fundraising Chapter2 The Many Roles of Board, Staff, and Volunteers in Fundraising Chapter3 Building a Professional Development Operation Chapter4 Your Fundraising Database--A Tool for Success Chapter5 Developing and Evaluating Your Fundraising Plan Chapter6 Building Relationships for Your Organization through Annual Giving Chapter7 Using Direct Mail, Telemarketing and the Internet to Build a Donor Base Chapter8 Prospect Research Chapter9 The Use of Personal Solicitation in Major Gift Fundraising Chapter10 Corporate Fundraising Chapter11 Raising Money from Foundations Chapter12 Special Events - The Fun in Fundraising Chapter13 Fundraising Communications - Electronic and Print Chapter14 Capital Campaigns Chapter15 The Basics of Planned Giving Chapter16 Association Foundation Fundraising Chapter17 Fundraising with Chapters or Affiliates Chapter18 Working with Consultants: Hiring and Using Consultants in Your Fundraising Programs Chapter19 Fundraising as a Career Appendix Compliance with Fundraising Laws and Regulations
Synopsis
As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new -- staff or volunteer -- to the fundraising field, those wishing to expand their fundraising knowledge, those working in supporting foundations, or those contemplating taking the CFRE exam. New to the Third Edition: Thoroughly updated chapters, including new information on email and online fundraising Development-related policies and procedures and position descriptions A new chapter on Fundraising with Chapters or Affiliates New case studies, samples and tools Updated references and citations Updated glossary Click on Additional Resources to View Sample Chapters! (c) 2009 602 pages, As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the third edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new expanded edition also provides much needed information on developing a case for support, giving trends, donor motivations, planning, setting up a development operation, impact of new technologies on fundraising, return on investment estimates, workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new -- staff or volunteer -- to the fundraising field, those wishing to expand their fundraising knowledge, those working in supporting foundations, or those contemplating taking the CFRE exam. New to the Third Edition: Thoroughly updated chapters, including new information on email and online fundraising Development-related policies and procedures and position descriptions A new chapter on Fundraising with Chapters or Affiliates New case studies, samples and tools Updated references and citations Updated glossary Click on Additional Resources to View Sample Chapters! © 2009 602 pages, As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
LC Classification Number
HG177.C53 2008

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