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Getting to Plan B : Breaking Through to a Better Business Model by John Mullins and Randy Komisar (2009, Hardcover)

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Format: Hardback or Cased Book. Publication Date: 9/1/2009. Condition Guide.

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Product Identifiers

PublisherHarvard Business Review Press
ISBN-101422126692
ISBN-139781422126691
eBay Product ID (ePID)71138550

Product Key Features

Book TitleGetting to Plan B : Breaking Through to a Better Business Model
Number of Pages272 Pages
LanguageEnglish
Publication Year2009
TopicPersonal Success, Entrepreneurship, New Business Enterprises, Strategic Planning, Business Mathematics
IllustratorYes
GenreBusiness & Economics
AuthorJohn Mullins, Randy Komisar
FormatHardcover

Dimensions

Item Height1 in
Item Weight17 Oz
Item Length9.2 in
Item Width6.1 in

Additional Product Features

Intended AudienceTrade
LCCN2009-007185
Dewey Edition22
Reviews"...it is both a handbook for those already on the way to building a successful business as well as encouraging others to think they could do it." - The Financial Times, September 30, 2009
Dewey Decimal658.4/01
SynopsisYou have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: Identifying the leap-of-faith assumptions hidden in your plan Testing those assumptions and unearthing why the plan might not work Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success., You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
LC Classification NumberHD30.28.M842 2009

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