Marketing Artificial Intelligence: AI, Marketing, and the Future of Business, Ro

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Última actualización el 22 oct 2025 02:09:27 H.EspVer todas las actualizacionesVer todas las actualizaciones

Características del artículo

Estado
En muy buen estado: Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un ...
ISBN
9781637740798

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Product Identifiers

Publisher
BenBella Books
ISBN-10
1637740794
ISBN-13
9781637740798
eBay Product ID (ePID)
16050421543

Product Key Features

Book Title
Marketing Artificial Intelligence : Ai, Marketing, and the Future of Business
Number of Pages
256 Pages
Language
English
Topic
Industries / Computers & Information Technology, Marketing / General, Intelligence (Ai) & Semantics, Commerce
Publication Year
2022
Illustrator
Yes
Genre
Computers, Business & Economics
Author
Mike Kaput, Paul Roetzer
Format
Hardcover

Dimensions

Item Height
1.1 in
Item Weight
15.2 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2021-062758
Reviews
"""For any marketer exploring the power of data and AI to create better outcomes for their customers and their business, Marketing Artificial Intelligence is an essential primer. This book lucidly explores a multitude of relevant use cases with examples, vendors to watch, and questions to reflect on."" -- Sheldon Monteiro, Chief Product Officer, Publicis Sapient "" Marketing Artificial Intelligence is a must-read book to understand how AI is evolving and transforming the discipline of marketing. It's what you need to know to stay ahead of the curve and deliver experiences that engage and wow consumers."" -- Christi Olson, Head of Paid Search, Microsoft ""Today, no business can succeed without a digital presence, and in the very near future no brand will succeed without AI. Roetzer and Kaput have done a masterful job with this book by giving you the roadmap of AI's impacts and how you can leverage them for a more successful future."" -- Mathew Sweezey, Best Selling Author of The Context Marketing Revolution (HBR) and Cofounder Salesforce Web3 Studio ""A masterful handbook for marketers looking to understand what AI/ML can actually do, how to get started, and who can help. Marketing Artificial Intelligence is a smart, sensible, and comprehensive survey of the landscape, full of inspiring examples and practical advice."" -- Jim Lecinski, Clinical Associate Professor of Marketing, Northwestern's Kellogg School of Management and Coauthor of The AI Marketing Canvas ""With AI's ability to gain insight into your target audience, it is simple to understand why Paul and Mike wrote this valuable book to educate business leaders."" -- Jeanne Hopkins, Chief Revenue Officer, OneScreen.ai and Former VP of Marketing, HubSpot ""A vital roadmap to plan and deploy AI in marketing, regardless of industry or company size . . . This book is a lifeline for CMOs who think the next five years will look anything like the last five years."" -- John Dougherty, Chief Marketing Officer, Brighton Jones ""If you want your agency to thrive, continue to be in demand, and be profitable . . . you can't really afford not to read this book. It's written by marketers for marketers. And it is your future."" -- Drew McLellan, CEO, Agency Management Institute "
Dewey Edition
23
Dewey Decimal
658.80028563
Synopsis
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute's Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers' abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.
LC Classification Number
HF5415.R56653 2022

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