Search Engine Visibility by Shari Thurow (2002, Paperback)

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Estado
En muy buen estado
Libro que se ha leído y que no tiene un aspecto nuevo, pero que está en un estado excelente. No hay desperfectos visibles en la tapa y se incluye sobrecubierta, si procede, para las tapas duras. Todas las páginas están en perfecto estado, sin arrugas ni roturas y no falta ninguna. El texto no está subrayado ni resaltado de forma alguna, y no hay anotaciones en los márgenes. Puede presentar marcas de identificación mínimas en la contraportada o las guardas. Muy poco usado. Consulta el anuncio del vendedor para obtener más información y la descripción de cualquier posible imperfección. Ver todas las definiciones de estadose abre en una nueva ventana o pestaña
Notas del vendedor
“Good condition”
Topic
United States
Country/Region of Manufacture
United States
Educational Level
Professional
Features
Illustrated
ISBN
9780735712560
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Product Identifiers

Publisher
Pearson Education
ISBN-10
0735712565
ISBN-13
9780735712560
eBay Product ID (ePID)
2294471

Product Key Features

Number of Pages
320 Pages
Publication Name
Search Engine Visibility
Language
English
Publication Year
2002
Subject
Internet / General, Web / Search Engines
Type
Textbook
Subject Area
Computers
Author
Shari Thurow
Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
17.7 Oz
Item Length
9 in
Item Width
7 in

Additional Product Features

Intended Audience
Trade
LCCN
2001-098262
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
005.7/2
Table Of Content
Foreword. Introduction. How This Book Is Organized. Companion Web Site. 1. Before You Build. Introduction. Why Search Engine Visibility Is Important. Understanding the Search Services. Web Design Rules. Conclusion. 2. How to Build Better Web Pages. Introduction. Text Component. Keyword Placement. Link Component. Navigation Schemes. Popularity Component. Compromising Between Marketing and Design. Conclusion. 3. Page Design Workarounds. Introduction. Bells and Whistles That Can Hurt More Than Help. JavaScript and Search Engine Visibility. Cascading Style Sheets (CSS). Frames and Search Engine Visibility. Flash Sites and Search Engine Visibility. Dynamic Web Pages. Server-Side Includes (SSI). Optimizing PDF Documents. Conclusion. 4. After Your Site Is Built. Introduction. Directory Submission. Search Engine Submission. Monitoring Your Site Statistics. How to Resubmit a Site. Site Maintenance. Conclusion. 5. Best Practices: The Dos and Donts of Search Engine Marketing. Introduction. What Exactly Is Spam'. Types of Spam. Deconstructing Common Misconceptions. Conclusion. Resources. Introduction. Web Sites. Books. Glossary. Speed Up Your Site Appendix Excerpt. Index.
Synopsis
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. "Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com "The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest, Search Engine Visibility is not about obtaining top positions in search results. It is about designing, writing, and creating a web site for your site's visitors. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.
LC Classification Number
TK5105.888

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