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Principles of Pricing : An Analytical Approach by Rakesh V. Vohra and Lakshman Krishnamurthi (2012, Hardcover)
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By Rakesh V. Vohra, Lakshman Krishnamurthi. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics.
- ¡Cómpralo ya!Principles of Pricing: An Analytical Approach by Rakesh V. Vohra (inglés) Hardc
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Product Identifiers
PublisherCambridge University Press
ISBN-101107010659
ISBN-139781107010659
eBay Product ID (ePID)111589972
Product Key Features
Number of Pages262 Pages
Publication NamePrinciples of Pricing : an Analytical Approach
LanguageEnglish
SubjectMarketing / General, Finance / General
Publication Year2012
TypeTextbook
Subject AreaBusiness & Economics
AuthorRakesh V. Vohra, Lakshman Krishnamurthi
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight18.4 Oz
Item Length9.1 in
Item Width6.2 in
Additional Product Features
Intended AudienceScholarly & Professional
